Description
Unlock the potential of your website with this essential guide on conversion optimization. This comprehensive resource, perfect for marketers, business owners, and web developers, offers an insightful blend of science and art designed to transform casual browsers into loyal customers. With 368 pages packed with actionable strategies, the book delves into crucial aspects of website conversion—covering everything from impactful images and compelling headlines to intuitive navigation and inviting call-to-action buttons. Learn the importance of testing various elements of your site through well-structured experiments, ensuring that each adjustment is data-driven and focused on enhancing user experience.
This guide not only discusses the theory behind conversion optimization but also provides practical, hands-on exercises to solidify your learning. Learn to prioritize experimentation opportunities and choose the ideal testing methods to suit your unique business goals. With expert insights, including success stories from Fortune 500 clients, this book equips you with the knowledge and tools necessary to increase your website's conversion rates significantly. Discover how to analyze results effectively and implement strategic changes that resonate with your audience.
Whether you're a seasoned professional or new to online marketing, this essential title will help you grasp the intricate nuances of conversion optimization. Don't miss out on the chance to refine your digital presence and maximize the ROI of your website today!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781118301302. Year: 2013. Publisher: John Wiley & Sons Inc (US).
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118301302
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed
to turn visitors into customers. Carefully developed testing
procedures are necessary to help you fine-tune images, headlines,
navigation, colors, buttons, and every other element, creating a
website that encourages visitors to take the action you seek. This
book guides you through creating an optimization strategy that
supports your business goals, using appropriate analytics tools,
generating quality testing ideas, running online experiments, and
making the adjustments that work.
Conversion optimization is part science and part art; this
guide provides step-by-step guidance to help you optimize your
website for maximum conversion rates
Explains how to analyze data, prioritize experiment
opportunities, and choose the right testing methods
Helps you learn what to adjust, how to do it, and how to
analyze the results
Features hands-on exercises, case studies, and a full-color
insert reinforcing key tactics
Author has used these techniques to assist Fortune 500
clients
You Should Test That explains both the "why" and the
"how" of conversion optimization, helping you maximize the value of
your website.
This guide not only discusses the theory behind conversion optimization but also provides practical, hands-on exercises to solidify your learning. Learn to prioritize experimentation opportunities and choose the ideal testing methods to suit your unique business goals. With expert insights, including success stories from Fortune 500 clients, this book equips you with the knowledge and tools necessary to increase your website's conversion rates significantly. Discover how to analyze results effectively and implement strategic changes that resonate with your audience.
Whether you're a seasoned professional or new to online marketing, this essential title will help you grasp the intricate nuances of conversion optimization. Don't miss out on the chance to refine your digital presence and maximize the ROI of your website today!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781118301302. Year: 2013. Publisher: John Wiley & Sons Inc (US).
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118301302
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed
to turn visitors into customers. Carefully developed testing
procedures are necessary to help you fine-tune images, headlines,
navigation, colors, buttons, and every other element, creating a
website that encourages visitors to take the action you seek. This
book guides you through creating an optimization strategy that
supports your business goals, using appropriate analytics tools,
generating quality testing ideas, running online experiments, and
making the adjustments that work.
Conversion optimization is part science and part art; this
guide provides step-by-step guidance to help you optimize your
website for maximum conversion rates
Explains how to analyze data, prioritize experiment
opportunities, and choose the right testing methods
Helps you learn what to adjust, how to do it, and how to
analyze the results
Features hands-on exercises, case studies, and a full-color
insert reinforcing key tactics
Author has used these techniques to assist Fortune 500
clients
You Should Test That explains both the "why" and the
"how" of conversion optimization, helping you maximize the value of
your website.