Description
Discover the transformative power of customer experience with 'X: The Experience When Business Meets Design' by bestselling author Brian Solis. This enlightening book redefines how businesses engage with their clientele, illustrating that in today's hyper-connected world, customer experience is paramount to your brand identity. This fresh approach transcends traditional business methods, emphasizing the importance of cultivating meaningful moments that resonate with every customer. Gain insights on how to effectively design desirable experiences, ensuring your brand doesn’t just meet expectations but exceeds them brilliantly.
Throughout its 256 pages, 'X' provides a unique blend of foundational knowledge and innovative strategies, all crafted to elevate your business in an experience-driven marketplace. Learn how to harness empathy, creativity, and perspective shifts to forge authentic connections with your audience. Solis’s work encourages businesses to move beyond merely selling products; it prompts a deeper understanding of your customers' feelings and perceptions.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781118456545, Year: 2015, Publisher: John Wiley & Sons Inc (US), Pages: 256.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118456545
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 256
Description:
Welcome to a new era of business in which your brand is defined by those who experience it.
Do you know how your customers experience your brand today?
Do you know how they really feel?
Do you know what they say when you re not around?
In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
This isn™t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
Brian shares more than the importance of experience. You™ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:
How our own experience gets in the way of designing for people not like us
Why empathy and new perspective unlock creativity and innovation
The impo
Throughout its 256 pages, 'X' provides a unique blend of foundational knowledge and innovative strategies, all crafted to elevate your business in an experience-driven marketplace. Learn how to harness empathy, creativity, and perspective shifts to forge authentic connections with your audience. Solis’s work encourages businesses to move beyond merely selling products; it prompts a deeper understanding of your customers' feelings and perceptions.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781118456545, Year: 2015, Publisher: John Wiley & Sons Inc (US), Pages: 256.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118456545
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 256
Description:
Welcome to a new era of business in which your brand is defined by those who experience it.
Do you know how your customers experience your brand today?
Do you know how they really feel?
Do you know what they say when you re not around?
In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
This isn™t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
Brian shares more than the importance of experience. You™ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:
How our own experience gets in the way of designing for people not like us
Why empathy and new perspective unlock creativity and innovation
The impo