Description
Discover the thought-provoking insights in 'White Burgers, Black Cash' by Naa Oyo A. Kwate, an essential book that delves into the complex and troubling relationship between fast food and the African American community. This academic exploration offers a critical analysis of how fast food restaurants have historically targeted Black neighborhoods and shaped perceptions through strategic marketing. The book traces the evolution of fast food from the mid-20th century, highlighting the industry's origins and its problematic focus on White urban consumers while systematically ignoring Black spaces.
With a focus on cities like Chicago, New York City, and Washington, D.C., 'White Burgers, Black Cash' examines renowned brands such as White Castle, KFC, Burger King, and McDonald's. You'll uncover the racial dynamics that have contributed to the disproportionate presence of fast food in Black communities and the industry's shift from exclusion to engagement.
Richly researched and compellingly written, this book reveals the systemic inequalities intertwined with America's fast food culture, making it a crucial read for those interested in social justice, urban studies, and food politics. Ideal for scholars and casual readers alike, Kwate's work invites critical reflection on the impact of fast food on identity, community, and health.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781517911096, Year: 2023, Publisher: University of Minnesota Press.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781517911096
Year: 2023
Publisher: University of Minnesota Press
Description:
The long and pernicious relationship between fast food restaurants and the African American community
Today, fast food is disproportionately located in Black neighborhoods and marketed to Black Americans through targeted advertising. But throughout much of the twentieth century, fast food was developed specifically for White urban and suburban customers, purposefully avoiding Black spaces. In White Burgers, Black Cash, Naa Oyo A. Kwate traces the evolution in fast food from the early 1900s to the present, from its long history of racist exclusion to its current damaging embrace of urban Black communities.
Fast food has historically been tied to the country’s self-image as the land of opportunity and is marketed as one of life’s simple pleasures, but a more insidious history lies at the industry’s core. White Burgers, Black Cash investigates the complex trajectory of restaurant locations from a decided commitment to Whiteness to the disproportionate densities that characterize Black communities today. Kwate expansively charts fast food’s racial and spatial transformation and centers the cities of Chicago, New York City, and Washington, D.C., in a national examination of the biggest brands of today, including White Castle, KFC, Burger King, McDonald’s, and more.
Deeply researched, grippingly told, and brimming with surprising details, White Burgers, Black Cash reveals the inequalities embedded in the closest thing Americans have to a national meal.
With a focus on cities like Chicago, New York City, and Washington, D.C., 'White Burgers, Black Cash' examines renowned brands such as White Castle, KFC, Burger King, and McDonald's. You'll uncover the racial dynamics that have contributed to the disproportionate presence of fast food in Black communities and the industry's shift from exclusion to engagement.
Richly researched and compellingly written, this book reveals the systemic inequalities intertwined with America's fast food culture, making it a crucial read for those interested in social justice, urban studies, and food politics. Ideal for scholars and casual readers alike, Kwate's work invites critical reflection on the impact of fast food on identity, community, and health.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781517911096, Year: 2023, Publisher: University of Minnesota Press.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781517911096
Year: 2023
Publisher: University of Minnesota Press
Description:
The long and pernicious relationship between fast food restaurants and the African American community
Today, fast food is disproportionately located in Black neighborhoods and marketed to Black Americans through targeted advertising. But throughout much of the twentieth century, fast food was developed specifically for White urban and suburban customers, purposefully avoiding Black spaces. In White Burgers, Black Cash, Naa Oyo A. Kwate traces the evolution in fast food from the early 1900s to the present, from its long history of racist exclusion to its current damaging embrace of urban Black communities.
Fast food has historically been tied to the country’s self-image as the land of opportunity and is marketed as one of life’s simple pleasures, but a more insidious history lies at the industry’s core. White Burgers, Black Cash investigates the complex trajectory of restaurant locations from a decided commitment to Whiteness to the disproportionate densities that characterize Black communities today. Kwate expansively charts fast food’s racial and spatial transformation and centers the cities of Chicago, New York City, and Washington, D.C., in a national examination of the biggest brands of today, including White Castle, KFC, Burger King, McDonald’s, and more.
Deeply researched, grippingly told, and brimming with surprising details, White Burgers, Black Cash reveals the inequalities embedded in the closest thing Americans have to a national meal.