Description
Discover the revolutionary insights in 'What Retirees Want,' a groundbreaking book by aging experts Ken Dychtwald and Robert Morison. This essential read explores the transformation of retirement for the Baby Boomer generation and provides a comprehensive understanding of how aging impacts our society. With a focus on the dynamic 'Third Age,' the authors dissect the changing landscape of work, family, and lifestyle for retirees and seniors, addressing how more than two billion people over 60 will reshape markets and services worldwide. Dive into over 30 years of research that reveals the untapped potential of consumers aged 50 and above, who control a staggering 70% of net worth and account for over half of all spending. Learn how to innovate and adapt to meet the unique needs and desires of today's retirees. Perfect for marketers, business leaders, and anyone interested in longevity and aging, this book is a must-read that empowers you to understand and harness the opportunities presented by the longevity revolution. Don't miss out on this intriguing exploration of 'old' and its new definition in the 21st century. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119846734. Year: 2021. Publisher: John Wiley & Sons Inc (US). Pages: 320.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119846734
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers.Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ
Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth “ yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution.
What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions:
What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119846734
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers.Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ
Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth “ yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution.
What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions:
What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will