Description
Unlock the power of visual communication with 'What Images Really Tell Us' by Massimo Mariani. This engaging paperback, measuring 139 x 228 mm and comprising 288 pages, offers a comprehensive exploration of how images convey meaning and influence perceptions. Published by Promo Press / Hoaki on 20-09-2019, this book delves into visual rhetoric, dissecting the intricacies of how we interpret images across various mediums including advertising, graphic design, cinema, and art. Mariani draws on rhetorical figures such as metaphors, metonymies, and hyperboles to unveil the persuasive power of visual language. Whether you are a marketer looking to enhance your image strategy or an art enthusiast eager to deepen your appreciation for visual storytelling, this book is your ultimate guide. Master the language of images, improve your communication skills, and learn to recognize how visual elements can shape our understanding of the world. Embrace this essential resource for anyone fascinated by the interplay of imagery and meaning in contemporary society. Plus, enjoy seamless shopping with Smartfox NZ - we combine shipping and our products are stocked locally in Auckland, ensuring no unexpected import charges or customs duties. Grab your copy today and elevate your understanding of visual communication!
CONDITION: Brand New
Dimensions: 139 x 228 mm
Pages: 288
Bind: paperback
Author: Massimo Mariani Publisher: Promo Press / Hoaki
Publication Date: 20-09-2019
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
CONDITION: Brand New
Dimensions: 139 x 228 mm
Pages: 288
Bind: paperback
Author: Massimo Mariani Publisher: Promo Press / Hoaki
Publication Date: 20-09-2019
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.