Description
Unlock the potential of your business with 'Unleashing the Killer App', a groundbreaking guide by Downes and Mui that dives deep into creating transformative digital applications. This essential read emphasizes the convergence of technologies, products, and services to develop applications that can revolutionize industries and obliterate competition. Elevate your company’s digital strategy with insights that have been drawn from extensive research and real-world examples. The book outlines twelve fundamental design principles that are crucial for nurturing killer apps, bolstered by inspiring historical anecdotes and industry case studies from around the globe. Discover the profound economic impacts of reduced transaction costs in cyberspace and learn how to effectively integrate digital strategy into your organization's planning process. This resource not only helps you understand how to create new markets and cultivate strong customer relationships, but also guides you in innovating your product lines for unprecedented market success. Transform your organization into a breeding ground for ideas and innovation with 'Unleashing the Killer App'.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW | ISBN: 9781578512614 | Year: 2000 | Publisher: Harvard Business Review Press
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781578512614
Year: 2000
Publisher: Harvard Business Review Press
Description:
When technologies, products, and services converge in radical, creative new ways, a killer app can emerge - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Companies large and are swiftly attempting to remake themselves into organizations that nurture killer apps and successfully translate their digital strategy into market dominance.With "Unleashing the Killer App", Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and research with leading global businesses, the authors: identify the twelve fundamental design principles for building killer apps; illustrate these principles with classic stories from history and examples from a wide range of industries that have successfully developed killer apps; examine the economic consequences of the diminishing transaction costs in cyberspace; and, describe how to integrate digital strategy into an organization's planning process to create new markets, form new customer relationships, and change the product line. "Unleashing the Killer App" provides the tools, the techniques, and the proof that you need to incubate - perhaps even release - the killer app within your organization.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW | ISBN: 9781578512614 | Year: 2000 | Publisher: Harvard Business Review Press
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781578512614
Year: 2000
Publisher: Harvard Business Review Press
Description:
When technologies, products, and services converge in radical, creative new ways, a killer app can emerge - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Companies large and are swiftly attempting to remake themselves into organizations that nurture killer apps and successfully translate their digital strategy into market dominance.With "Unleashing the Killer App", Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and research with leading global businesses, the authors: identify the twelve fundamental design principles for building killer apps; illustrate these principles with classic stories from history and examples from a wide range of industries that have successfully developed killer apps; examine the economic consequences of the diminishing transaction costs in cyberspace; and, describe how to integrate digital strategy into an organization's planning process to create new markets, form new customer relationships, and change the product line. "Unleashing the Killer App" provides the tools, the techniques, and the proof that you need to incubate - perhaps even release - the killer app within your organization.