Description
Discover the invaluable insights within the 'Universal Principles of Design, Updated and Expanded Third Edition.' This landmark reference in design theory is essential for designers, engineers, architects, and students alike. The book showcases a comprehensive collection of 200 laws, guidelines, and considerations vital for successful design processes. With an engaging and user-friendly layout, it presents each principle in a clear two-page format. The left-hand page features a succinct definition, detailed descriptions, practical examples, and useful guidelines. The right-hand page offers visual examples that enhance understanding through graphics and illustrations. Whether you’re involved in a marketing campaign, developing a video game, or designing complex control systems, this design encyclopedia equips you with the knowledge you need. The updated edition includes 75 new entries, covering vital concepts such as feature creep, gamification, and the supernormal stimulus. Each principle is organized alphabetically for easy reference. Enrich your design skills and navigate the complexities of modern design with this indispensable guide. Perfect for students and professionals aiming for excellence in their work, the 'Universal Principles of Design' is a must-have for staying innovative and informed in today's ever-evolving design landscape.
**Condition:** BRAND NEW
**ISBN:** 9780760375167
**Year:** 2023
**Publisher:** Quarto US
**Delivery Information:** We ensure prompt and reliable delivery, so you can start your design journey without delay.
Condition: BRAND NEW
ISBN: 9780760375167
Year: 2023
Publisher: Quarto US
Description:
Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden
**Condition:** BRAND NEW
**ISBN:** 9780760375167
**Year:** 2023
**Publisher:** Quarto US
**Delivery Information:** We ensure prompt and reliable delivery, so you can start your design journey without delay.
Condition: BRAND NEW
ISBN: 9780760375167
Year: 2023
Publisher: Quarto US
Description:
Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden