Description
Discover the captivating world of toys with 'Toy Monster', an eye-opening exposé that delves into the fascinating and sometimes dark legacy of Mattel, the world’s largest toy company. This brand-new book, penned by respected author Jerry Oppenheimer, unveils the striking reality behind the iconic Barbie brand and more, exploring how powerful marketing strategies dominate not just the toy industry, but also cultural norms across 140 countries. Readers will find themselves immersed in Mattel's unique corporate culture, engaging with eccentric personalities and scandalous stories that have defined the toy giant's operations. This meticulously researched work is based on exclusive interviews and thorough analysis of public and private records, making it a must-read for anyone interested in understanding the intersection of commerce, culture, and childhood. You'll uncover how Mattel's tenacious legal tactics have kept rivals like Bratz at bay, and discover the lengths the company has gone to maintain its market dominance. Perfect for toy enthusiasts, pop culture fans, and business students alike, 'Toy Monster' will transform your perspective on the seemingly innocent world of toys. Free shipping is available for this item, allowing you to dive into this gripping tale of corporate intrigue with ease. Please allow up to 6 weeks for delivery, and note that once your order is placed, it cannot be cancelled. Grab your copy today and see why the toy business is far from just fun and games!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470548585
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 288
Description:
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its
no-fun-and-games marketing muscle reaches some 140 countries, and
its iconic products have been a part of our culture for
generations. Now, in this intriguing and entertaining expos?,
New York Times bestselling author Jerry Oppenheimer places
the world's largest toy company under a journalistic microscope,
uncovering the dark side of toy land, and exploring Mattel's
oddball corporate culture and eccentric, often bizarre, cast of
characters.
Based on exclusive interviews and an exhaustive review of public
and private records, Toy Monster exposes Mattel's
take-no-prisoners, shark-infested corporate style. Throughout this
scrupulously reported, unauthorized portrait, you'll discover how
dangerous toys are actually nothing new to Mattel, and why its
fearsomely litigious approach within the brutal toy business has
helped their products dominate potential rivals such as Bratz.
Introduces you to the larger-than-life personalities that have
shaped Mattel's eccentric world
Offers an inside look- from an experienced author-at the
scandals that have been a part of this iconic company
Jerry Oppenheimer is also the author of Madoff with the
Money, an in-depth look at Bernie Madoff the man and his
billion dollar scam
Engaging and accessible, Toy Monster shows you why
today's toy business isn't always fun and games.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470548585
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 288
Description:
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its
no-fun-and-games marketing muscle reaches some 140 countries, and
its iconic products have been a part of our culture for
generations. Now, in this intriguing and entertaining expos?,
New York Times bestselling author Jerry Oppenheimer places
the world's largest toy company under a journalistic microscope,
uncovering the dark side of toy land, and exploring Mattel's
oddball corporate culture and eccentric, often bizarre, cast of
characters.
Based on exclusive interviews and an exhaustive review of public
and private records, Toy Monster exposes Mattel's
take-no-prisoners, shark-infested corporate style. Throughout this
scrupulously reported, unauthorized portrait, you'll discover how
dangerous toys are actually nothing new to Mattel, and why its
fearsomely litigious approach within the brutal toy business has
helped their products dominate potential rivals such as Bratz.
Introduces you to the larger-than-life personalities that have
shaped Mattel's eccentric world
Offers an inside look- from an experienced author-at the
scandals that have been a part of this iconic company
Jerry Oppenheimer is also the author of Madoff with the
Money, an in-depth look at Bernie Madoff the man and his
billion dollar scam
Engaging and accessible, Toy Monster shows you why
today's toy business isn't always fun and games.