Description
Discover the captivating biography of Tim Cook, the visionary CEO who transformed Apple into a global powerhouse, becoming the world's first two-trillion-dollar company. This brand new B-format paperback edition, published by Penguin UK in 2021, unravels the remarkable journey of Cook, who faced the daunting challenge of succeeding Steve Jobs. Often perceived as shy and unassuming, Cook defied critics and led Apple to unprecedented heights, thanks to innovations like the iPhone and Apple Watch.
This 320-page book gives an intimate insight into Cook's leadership style, showcasing his commitment to kindness, collaboration, and integrity. Not just a business leader, Cook has instigated a cultural shift within Apple, passionately advocating for sexual and racial equality while pushing the company towards sustainable business practices through heavy investment in renewable energy.
Authored by the renowned journalist and Apple expert, Leander Kahney, this compelling narrative draws on exclusive access to Apple insiders, making it a must-read for anyone interested in technology, business, or inspirational leadership. Tim Cook's story is not just about replacing a legend but about evolving a legacy into a new era of success. Secure your copy today and explore how Tim Cook achieved the impossible and pushed the boundaries of innovation at Apple.
Condition: BRAND NEW
ISBN: 9780241348215
Format: B-format paperback
Year: 2021
Publisher: Penguin UK
Pages: 320
Description:
An intimate look at the man who led Apple to be the world's first two-trillion-dollar company
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared- its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success.
But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
This 320-page book gives an intimate insight into Cook's leadership style, showcasing his commitment to kindness, collaboration, and integrity. Not just a business leader, Cook has instigated a cultural shift within Apple, passionately advocating for sexual and racial equality while pushing the company towards sustainable business practices through heavy investment in renewable energy.
Authored by the renowned journalist and Apple expert, Leander Kahney, this compelling narrative draws on exclusive access to Apple insiders, making it a must-read for anyone interested in technology, business, or inspirational leadership. Tim Cook's story is not just about replacing a legend but about evolving a legacy into a new era of success. Secure your copy today and explore how Tim Cook achieved the impossible and pushed the boundaries of innovation at Apple.
Condition: BRAND NEW
ISBN: 9780241348215
Format: B-format paperback
Year: 2021
Publisher: Penguin UK
Pages: 320
Description:
An intimate look at the man who led Apple to be the world's first two-trillion-dollar company
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared- its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success.
But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.