The Zelensky Effect

SKU: PR354345

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Discover the profound narrative behind the remarkable leadership of Volodymyr Zelensky in 'The Zelensky Effect.' This essential read delves into the resilience and spirit of Ukraine during one of its most tumultuous periods. As Russian aggression escalated, Zelensky emerged as a symbol of courage and tenacity, famously requesting 'ammunition, not a ride,' while American forces prepared for evacuation. This book not only chronicles his extraordinary journey from TV star to the nation's steadfast leader but also reflects the collective aspirations of Ukraine's first independence generation. By interweaving historical context, social science insights, and personal anecdotes from Zelensky's life, 'The Zelensky Effect' offers a rich tapestry of leadership and national identity amidst chaos and strife. Gain a deeper understanding of Ukraine's fight for freedom, its rich heritage, and the indomitable spirit that connects its people. Perfect for those looking to comprehend the nuances of current events, the book is a testament to the resolve of a nation at war. Get your copy now and experience the complexity of Ukraine's identity through the lens of its most inspiring figure.

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Condition: BRAND NEW
ISBN: 9781805260387
Year: 2024
Publisher: Hurst Publishers


Description:


With Russian shells raining on Kyiv and tanks closing in, American forces stood ready to evacuate Ukraine’s neophyte leader, a man whose main qualification just three years earlier seemed to be having played a president on TV. But in what became an international rallying cry, Volodymyr Zelensky reportedly retorted ‘I need ammunition, not a ride’. Ukrainian forces then won the battle for Kyiv, ensuring their country’s future independence even as a longer battle for its southeast set in. You cannot understand the historic events of 2022 without understanding Zelensky. But the Zelensky effect is less about the man himself than about the civic nation in which he was born and that he embodies. In fact, what makes Zelensky most extraordinary in war is his very ordinariness as a Ukrainian, though paradoxically he is ‘ordinary’ in a way few others could be.

The Zelensky Effect explains this paradox, exploring Ukraine’s national history to show how he reflects and expresses the hopes and frustrations of its first ‘independence generation.’ Interweaving social science, historical narrative, and compelling episodes from Zelensky’s life and performances, this book presents a story of leadership and national identity in the face of corruption and war.

‘The go-to book for grasping Ukrainians’ morale in the face of Russian aggression, and the determination of their president, who has demonstrated atmospheric levels of heroism and leadership — perhaps unlike any other in the world in recent decades.’ — Marc Berenson, Senior Lecturer at King’s Russia Institute, King’s College London

‘This wonderfully written and en

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