Description
Explore the depths of morality and charity with this provocative novel, perfect for avid readers interested in contemporary issues. Set against the backdrop of 1987, it presents a gripping narrative that delves into the world of public relations and the challenges of humanitarian work. Follow PR expert Adrian Burles and nurse Anne Chaffey as they attempt to highlight the plight of Ethiopian hunger through a controversial media spectacle. By bringing a young, malnourished Afar man named Mujtabaa to London to walk from Heathrow to Trafalgar Square, their plan aims to raise awareness and funds for Africa Assist. However, as the story unfolds, readers are invited to consider the ethical implications of their actions and the broader context of charity and media influence. This trade paperback, published by New Internationalist, carries a rich storyline that examines the intersection of compassion and exploitation. Ideal for those seeking thought-provoking literature, this brand new book is neatly packaged with an ISBN of 9781780263946. Dive into a world where the lines between good intentions and moral dilemmas blur, and discover the profound impact of charity on both individuals and society. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781780263946
Format: Trade paperback (US)
Year: 2017
Publisher: New Internationalist
Description:
A provocative and unsettling novel about the morality of charity, the media and public relations
It is 1987, two years after Live Aid and PR expert Adrian Burles, working with charity Africa Assist has a Big Idea that he thinks will keep Ethiopian hunger in the headlines and touch heartstrings (and purse strings) of people in the West.
Aided by Anne Chaffey, an experienced nurse who has worked at the famine frontline for many years, he locates a young, malnourished Afar man called Mujtabaa wandering alone in the desert and flies him back to London. The world's media are then invited to witness a skeletal Mujtabaa making a week-long walk from Heathrow to a rally in Trafalgar Square. In fundraising terms, this is a great success—but the ethics of the exercise, the human impact on all concerned, and the ultimate result, are all profoundly to be questioned.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781780263946
Format: Trade paperback (US)
Year: 2017
Publisher: New Internationalist
Description:
A provocative and unsettling novel about the morality of charity, the media and public relations
It is 1987, two years after Live Aid and PR expert Adrian Burles, working with charity Africa Assist has a Big Idea that he thinks will keep Ethiopian hunger in the headlines and touch heartstrings (and purse strings) of people in the West.
Aided by Anne Chaffey, an experienced nurse who has worked at the famine frontline for many years, he locates a young, malnourished Afar man called Mujtabaa wandering alone in the desert and flies him back to London. The world's media are then invited to witness a skeletal Mujtabaa making a week-long walk from Heathrow to a rally in Trafalgar Square. In fundraising terms, this is a great success—but the ethics of the exercise, the human impact on all concerned, and the ultimate result, are all profoundly to be questioned.