Description
Discover the essential guide to understanding trends with The Trend Forecaster's Handbook. This brand-new, highly visual textbook serves as a vital resource for students, educators, and professionals enthusiastic about trend forecasting, consumer insights, and market analysis. Whether you're delving into fashion design, marketing strategies, or product development, this handbook equips you with the skills needed to track and analyze trends effectively.
Published by Laurence King Publishing in 2019, this comprehensive manual spans 240 pages, packed with informative content, practical exercises, and case studies featuring prominent industry figures. The Trend Forecaster's Handbook breaks down the intricacies of trend analysis in a clear, step-by-step manner, ensuring that readers can grasp the concepts and apply methodologies to their work.
Understanding trends is crucial as they shape our emotional, physical, and psychological landscapes. By mastering trend forecasting, you'll be able to identify what drives consumer behavior, leading to more successful design outcomes and strategies. The book invites readers to engage with real-world examples and insider knowledge, making it a valuable asset in the competitive marketplace.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781786273840
Year: 2019
Publisher: Laurence King Publishing
Pages: 240
Description:
The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.
Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.
Reviews:
"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project
"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles
"The Trend Forecaster's Handbook is a well published and intelligently written book for starting 'forecasters' looking for theoretical background and interesting experiences." -
Published by Laurence King Publishing in 2019, this comprehensive manual spans 240 pages, packed with informative content, practical exercises, and case studies featuring prominent industry figures. The Trend Forecaster's Handbook breaks down the intricacies of trend analysis in a clear, step-by-step manner, ensuring that readers can grasp the concepts and apply methodologies to their work.
Understanding trends is crucial as they shape our emotional, physical, and psychological landscapes. By mastering trend forecasting, you'll be able to identify what drives consumer behavior, leading to more successful design outcomes and strategies. The book invites readers to engage with real-world examples and insider knowledge, making it a valuable asset in the competitive marketplace.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781786273840
Year: 2019
Publisher: Laurence King Publishing
Pages: 240
Description:
The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.
Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.
Reviews:
"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project
"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles
"The Trend Forecaster's Handbook is a well published and intelligently written book for starting 'forecasters' looking for theoretical background and interesting experiences." -