Description
Unlock the power of social influence with *The Social Executive*, a transformative guide essential for today’s leaders navigating the digital landscape. This brand new edition (ISBN: 9780730312895) published by John Wiley & Sons Australia in 2014, spans 328 pages packed with actionable insights. Discover why social media isn't merely a tool, but a vital component of leadership and strategic business growth. With billions of conversations happening daily on social networks, understanding these dynamics is crucial for busy executives and entrepreneurs. This book offers evidence-based, data-driven strategies that demystify social media, providing the tools for mastering effective online engagement. Tailored especially for analogue professionals transitioning to the digital realm, *The Social Executive* serves as your essential safety net, guiding you on why and how to embrace these platforms for greater influence and relevance. Written by Dionne Kasian-Lew, a recognized expert in corporate social media, this resource hones in on key social networks, helping you identify where to invest your efforts based on your communication objectives. Transform your online presence and establish deeper business relationships with the practical tips provided in this essential guide. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730312895
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 328
Description:
Social media is not about social media. It's about leadership
and connections.
Billions of conversations are taking place in social networks
every day. But for busy executives and business owners, time
constraints make it hard to dedicate time to demystifying these
communication opportunities. In The Social Executive,
readers are given evidence-based, data-driven strategies for
mastering social media, and using it to enable business success.
This book's easy, straightforward, practical style ensures that you
will gain a solid working platform in the shortest amount of time
possible. The focus is on the reasons why social media is important
for executives, and how it aligns perfectly with business
strategies.
The Social Executive is for analogue people who know they
need to be digital but need a guiding hand - the book is a safety
net - it's saying - we will guide you there - we will tell you why
- we will tell you how - let us help you to remain relevant and
become more influential - it's about human communication.
It gives the tips and tools to adapt to new online environments,
and the confidence to use them to build credibility, authority
deeper and new business relationships.
Written by Dionne Kasian-Lew, an expert who has advised many
executives on the topic of corporate social media use, this
resource also helps professionals pinpoint the most important
social networks to invest time in, and explores which platforms are
best suited for various communication goals.
Brings together strategy and concrete actions, so can learn not
only the most rewarding approaches, but how bes
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730312895
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 328
Description:
Social media is not about social media. It's about leadership
and connections.
Billions of conversations are taking place in social networks
every day. But for busy executives and business owners, time
constraints make it hard to dedicate time to demystifying these
communication opportunities. In The Social Executive,
readers are given evidence-based, data-driven strategies for
mastering social media, and using it to enable business success.
This book's easy, straightforward, practical style ensures that you
will gain a solid working platform in the shortest amount of time
possible. The focus is on the reasons why social media is important
for executives, and how it aligns perfectly with business
strategies.
The Social Executive is for analogue people who know they
need to be digital but need a guiding hand - the book is a safety
net - it's saying - we will guide you there - we will tell you why
- we will tell you how - let us help you to remain relevant and
become more influential - it's about human communication.
It gives the tips and tools to adapt to new online environments,
and the confidence to use them to build credibility, authority
deeper and new business relationships.
Written by Dionne Kasian-Lew, an expert who has advised many
executives on the topic of corporate social media use, this
resource also helps professionals pinpoint the most important
social networks to invest time in, and explores which platforms are
best suited for various communication goals.
Brings together strategy and concrete actions, so can learn not
only the most rewarding approaches, but how bes