The Six Disciplines of Agile Marketing

Unlock the full potential of your marketing efforts with 'The Six Disciplines of Agile Marketing.' This essential guide delves into a proven framework designed specifically for marketers wanting to embrace Agile methodologies. Authored by renowned consultant Jim Ewel, this insightful book offers clear strategies for integrating Agile principles into your marketing organization. You'll discover how to align your team with common goals, enhance efficiency through effective team structures, and implement transformative processes such as Scrum and Kanban. Whether you're new to Agile or looking to refine your existing practices, this book equips you with the knowledge to drive marketing success in today’s fast-paced environment. With 304 pages of in-depth content, 'The Six Disciplines of Agile Marketing' is a must-have for any modern marketing professional. Embrace the shift towards Agile marketing and watch your organization thrive. Learn to adapt, innovate, and collaborate effectively, ensuring your marketing strategies are flexible and responsive to change. Don't miss the chance to elevate your marketing game—order your copy today and take the first step towards a more Agile future.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119712039
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 304

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119712039
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 304


Description:


Transform your organization using Agile principles with this proven framework 


The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization


The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 

Aligning the team on common goals 
Structuring the team for greater efficiency 
Implementing processes like Scrum and Kan