Description
Condition: BRAND NEW
ISBN: 9780141982342
Format: B-format paperback
Year: 2023
Publisher: Penguin UK
Discover the powerful insights of 'The Playbook,' a critical exposé that dives deep into the world of corporate manipulation and disinformation. In this compelling read, corporate giants employ tactics of deception to maintain their grip on power while stifling scientific truths on pressing issues like climate change and public health risks. Not just a corporate handbook disguised as a guide for tobacco, oil, and pharmaceutical executives, this book reveals the dark strategies used to recruit dubious 'experts,' massage statistics, and intimidate dissenting voices, all while keeping the public complacent and uncritical.
As part satire and part social history, 'The Playbook' equips readers with the essential knowledge to recognize and challenge the pervasive narratives shaped by the corporations. Learn how the machinery of disinformation operates and arm yourself with the tools needed to resist these tactics. By unpacking strategies from the playbook of corporate giants, this book serves as both a wake-up call and a roadmap to reclaiming our understanding of truth in a world cloaked in misinformation.
Get your copy of 'The Playbook' today and join the charge against corporate disinformation. Delivery within New Zealand is swift, with standard shipping available, ensuring that you receive your order promptly. Empower yourself with knowledge and awareness.
Condition: BRAND NEW
ISBN: 9780141982342
Format: B-format paperback
Year: 2023
Publisher: Penguin UK
Description:
A biting satire of corporate power and disinformation- how it works, how it harms us and what we can do about it
Knowledge is power. Which is why the rich and powerful don't want you to have it.
The Playbook is an expose of the extraordinary lengths that corporations will go to in order to deny the scientific facts - whether on climate change, public health risks, worker safety, or anything else - when they don't suit their agenda.
Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it outlines obfuscation techniques, denial, delays and outright lies, including- how to recruit an academic 'expert' who is willing to compromise their integrity (or is wants to raise some cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep the customers comfortable, unquestioning, unthinking and playing along for as long as possible.
Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation, it may be possible to outwit them.
ISBN: 9780141982342
Format: B-format paperback
Year: 2023
Publisher: Penguin UK
Discover the powerful insights of 'The Playbook,' a critical exposé that dives deep into the world of corporate manipulation and disinformation. In this compelling read, corporate giants employ tactics of deception to maintain their grip on power while stifling scientific truths on pressing issues like climate change and public health risks. Not just a corporate handbook disguised as a guide for tobacco, oil, and pharmaceutical executives, this book reveals the dark strategies used to recruit dubious 'experts,' massage statistics, and intimidate dissenting voices, all while keeping the public complacent and uncritical.
As part satire and part social history, 'The Playbook' equips readers with the essential knowledge to recognize and challenge the pervasive narratives shaped by the corporations. Learn how the machinery of disinformation operates and arm yourself with the tools needed to resist these tactics. By unpacking strategies from the playbook of corporate giants, this book serves as both a wake-up call and a roadmap to reclaiming our understanding of truth in a world cloaked in misinformation.
Get your copy of 'The Playbook' today and join the charge against corporate disinformation. Delivery within New Zealand is swift, with standard shipping available, ensuring that you receive your order promptly. Empower yourself with knowledge and awareness.
Condition: BRAND NEW
ISBN: 9780141982342
Format: B-format paperback
Year: 2023
Publisher: Penguin UK
Description:
A biting satire of corporate power and disinformation- how it works, how it harms us and what we can do about it
Knowledge is power. Which is why the rich and powerful don't want you to have it.
The Playbook is an expose of the extraordinary lengths that corporations will go to in order to deny the scientific facts - whether on climate change, public health risks, worker safety, or anything else - when they don't suit their agenda.
Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it outlines obfuscation techniques, denial, delays and outright lies, including- how to recruit an academic 'expert' who is willing to compromise their integrity (or is wants to raise some cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep the customers comfortable, unquestioning, unthinking and playing along for as long as possible.
Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation, it may be possible to outwit them.