Description
Unlock the secrets of global business success with 'The Language of Global Success,' a groundbreaking analysis of how a single language can transform a company's operations and employee dynamics. Dive into an in-depth exploration of English as the lingua franca of global commerce, examining its pivotal role in fostering communication, collaboration, and cultural understanding at the high-tech behemoth Rakuten. Through meticulously collected data and 650 insightful interviews conducted across multiple international offices, author Tsedal Neeley illuminates the profound impact of language mandates on diverse work environments. This essential book offers fresh perspectives on navigating linguistic challenges and embracing cultural differences in the ever-evolving landscape of global business. Ideal for business leaders, linguists, and anyone looking to thrive in a multicultural work sphere, 'The Language of Global Success' serves as both a comprehensive guide and an inspiring call to action for organizations seeking to harness the power of language to enhance workplace cohesion and drive success. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9780691196121, Format: Trade paperback (US), Year: 2020, Publisher: Princeton University Press.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691196121
Format: Trade paperback (US)
Year: 2020
Publisher: Princeton University Press
Description:
How one global organization's lingua franca mandate shaped the lives of its employees around the world
For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691196121
Format: Trade paperback (US)
Year: 2020
Publisher: Princeton University Press
Description:
How one global organization's lingua franca mandate shaped the lives of its employees around the world
For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.