Description
Discover the transformative power of language in global business with 'The Language of Global Success.' This essential trade paperback, published by Princeton University Press, delves into the significant role language plays in cross-border communication and cultural integration. For nearly three decades, English has served as the lingua franca of international business, yet the nuances behind effective global language strategies remain overlooked. Through an enlightening analysis of Rakuten's English mandate, Tsedal Neeley provides a unique behind-the-scenes perspective with insights drawn from 650 interviews conducted globally. This book illustrates how embracing a common language empowers employees, enhancing negotiations while bridging cultural divides. Explore how your organization can leverage language as a strategic asset to unlock the full potential of globalization. Perfect for business leaders, corporate trainers, and anyone interested in the intersection of language and international success. 'The Language of Global Success' is your roadmap to understanding and implementing effective communication strategies in a multicultural environment. Join the conversation on how language fundamentally shapes our work lives and discover practical applications for fostering inclusivity in diverse teams.