Description
Condition: BRAND NEW
ISBN: 9781422171769
Format: Cloth over boards
Year: 2014
Publisher: Harvard Business Review Press
Description:
The first mile—that critical time when an idea moves from concept to paper to market, the real world, where itwill fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-endingroadblocks that slow innovators in companies both big and small. This book is your guide through thisrisky terrain.
Written by Innosight's Scott D. Anthony (The Innovator's Guide to Growth, The Little Black Book of Innovation),The First Mile compiles and orders hard-wonlessons for anyone given charge of an innovation initiative.
ISBN: 9781422171769
Format: Cloth over boards
Year: 2014
Publisher: Harvard Business Review Press
Description:
The first mile—that critical time when an idea moves from concept to paper to market, the real world, where itwill fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-endingroadblocks that slow innovators in companies both big and small. This book is your guide through thisrisky terrain.
Written by Innosight's Scott D. Anthony (The Innovator's Guide to Growth, The Little Black Book of Innovation),The First Mile compiles and orders hard-wonlessons for anyone given charge of an innovation initiative.