Description
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Condition: BRAND NEW
ISBN: 9781621537595
Format: Trade paperback (US)
Year: 2022
Publisher: Skyhorse Publishing, Inc.
Description:
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students”regardless of experience”with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader™s benefitContributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.The Elements of Graphic Design, Third Edition describes how to:˘ Employ white space as a significant component of design˘ Define and reveal dominant images, words, and concepts˘ Use scale, position, and color to guide readers through levels of importance˘ Use type for maximum comprehension and value to the readerEducator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.
Condition: BRAND NEW
ISBN: 9781621537595
Format: Trade paperback (US)
Year: 2022
Publisher: Skyhorse Publishing, Inc.
Description:
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students”regardless of experience”with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader™s benefitContributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.The Elements of Graphic Design, Third Edition describes how to:˘ Employ white space as a significant component of design˘ Define and reveal dominant images, words, and concepts˘ Use scale, position, and color to guide readers through levels of importance˘ Use type for maximum comprehension and value to the readerEducator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.