Description
Unleash the transformative power of social media with 'The Dragonfly Effect'. This groundbreaking book provides proven strategies to harness social media for driving social change. Whether you're a student of design thinking or a professional looking to understand the psychological insights of consumer behavior, this book is a must-read. Written by experts, it teaches you to achieve concrete goals through the synergy of social media and effective strategy. Delve into unique case studies from iconic global brands such as Gap, Starbucks, Nike, and Facebook, as well as inspiring start-ups like Groupon. Understand how everyday individuals have created monumental impacts—whether it's securing life-saving medical matches, fundraising millions for critical causes, or even influencing national elections. Perfect for both marketers and activists, 'The Dragonfly Effect' reveals the four essential elements that drive positive results and customer loyalty in the digital age. Transform your understanding of social media from mere platforms to powerful tools for change. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470614150. Year: 2010. Publisher: John Wiley & Sons Inc (US). Pages: 240.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470614150
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Proven strategies for harnessing the power of social media to
drive social change
Many books teach the mechanics of using Facebook, Twitter, and
YouTube to compete in business. But no book addresses how to
harness the incredible power of social media to make a difference.
The Dragonfly Effect shows you how to tap social media and
consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction
when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they
work together to produce colossal results
Features original case studies of global organizations like the
Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like
Groupon and COOKPAD, showing how they achieve social good and
customer loyalty
Leverage the power of design thinking and psychological
research with practical strategies
Reveals how everyday people achieve unprecedented
results-whether finding an almost impossible bone marrow match for
a friend, raising millions for cancer research, or electing the
current president of the United States
The Dragonfly Effect shows that you don't need money or
power to inspire seismic change.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470614150
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Proven strategies for harnessing the power of social media to
drive social change
Many books teach the mechanics of using Facebook, Twitter, and
YouTube to compete in business. But no book addresses how to
harness the incredible power of social media to make a difference.
The Dragonfly Effect shows you how to tap social media and
consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction
when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they
work together to produce colossal results
Features original case studies of global organizations like the
Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like
Groupon and COOKPAD, showing how they achieve social good and
customer loyalty
Leverage the power of design thinking and psychological
research with practical strategies
Reveals how everyday people achieve unprecedented
results-whether finding an almost impossible bone marrow match for
a friend, raising millions for cancer research, or electing the
current president of the United States
The Dragonfly Effect shows that you don't need money or
power to inspire seismic change.