Description
Unleash your passion for Apple technology with the critically acclaimed second edition of The Cult of Mac. This must-have masterpiece invites both dedicated enthusiasts and casual followers to explore the vibrant world of Apple fandom, highlighting pivotal moments since the original 2004 publication. Dive deep into the evolution of Apple's brand loyalty, the groundbreaking launch of the iPhone, and the legacy left behind by visionary Steve Jobs. This trade paperback edition, published in 2019 by Random House US, beautifully captures the rich history and culture of the Apple community. Within its 280 pages, you'll discover captivating stories, including Apple's devoted fans waiting in long lines for the latest products, the emergence of Macworld events, and innovative projects like repurposing old Macs for creative ventures. Delve into fascinating sections about an opera inspired by Steve Jobs, breathtaking iPhone photography, and the establishment of Mac Museums by passionate collectors worldwide. As the Apple ecosystem continues to evolve, this updated edition provides essential insights into the brand's impact and transformation in a post-Jobs era. Grab your copy of The Cult of Mac today and experience the enthralling saga of creativity, innovation, and loyalty that defines the Apple community. Condition: BRAND NEW, ISBN: 9781593279141, Format: Trade paperback (UK), Year: 2019, Publisher: RANDOM HOUSE US, Pages: 280.
Condition: BRAND NEW
ISBN: 9781593279141
Format: Trade paperback (UK)
Year: 2019
Publisher: RANDOM HOUSE US
Pages: 280
Description:
It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.
As with any powerful subculture, Apple fans have their own customs, obsessions, and rites of passage - from waiting in line to spend thousands of dollars on the newest Apple product, to attending Macworld year after year. This thoroughly revised edition of The Cult of Mac takes us into the world of today's Apple fan with sections covering things like an opera based on the life of Steve Jobs, repurposing old Macs for creative expression, professional photography taken with iPhones, Mac Museums created by fans around the world, as well as how Apple Inc. and its public face has changed following the death of Steve Jobs.
Condition: BRAND NEW
ISBN: 9781593279141
Format: Trade paperback (UK)
Year: 2019
Publisher: RANDOM HOUSE US
Pages: 280
Description:
It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.
As with any powerful subculture, Apple fans have their own customs, obsessions, and rites of passage - from waiting in line to spend thousands of dollars on the newest Apple product, to attending Macworld year after year. This thoroughly revised edition of The Cult of Mac takes us into the world of today's Apple fan with sections covering things like an opera based on the life of Steve Jobs, repurposing old Macs for creative expression, professional photography taken with iPhones, Mac Museums created by fans around the world, as well as how Apple Inc. and its public face has changed following the death of Steve Jobs.