Description
Unlock the power of big data with **The Big Data-Driven Business**. This essential guide presents expert insights and practical strategies for leveraging big data to not only win customers but also beat competitors and significantly boost profits. Authored by a renowned marketing journalist and the CEO of a leading B2B marketing platform, this book utilizes compelling real-world examples from famous case studies, including insights from Nate Silver, Copernicus, Apple, and Blackberry, to illustrate how businesses can thrive in today’s data-driven environment.
*Understand the transformative impact of big data* on your enterprise and explore why top corporations are investing heavily in marketing technology. The book reveals how better customer insights can lead to better decision-making, improved targeting, and enhanced marketing strategies.
With in-depth discussions on crucial topics such as customer identity, emerging trends in consumer behavior, and the evolving landscape of marketing, **The Big Data-Driven Business** is your comprehensive roadmap to navigating the complexities of big data in business. You will learn directly from both the success stories and failures documented in the text, offering a balanced view of big data applications in various sectors. Delve into the world of data analytics and unlock actionable insights to prepare your business for the future.
**Condition:** BRAND NEW
**ISBN:** 9781118889800
**Year:** 2014
**Publisher:** John Wiley & Sons Inc (US)
**Pages:** 224
**Delivery Information:** Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118889800
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 224
Description:
Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win
Customers, Beat Competitors, and Boost Profits makes the case
that big data is for real, and more than just big hype. The book
uses real-life examples?from Nate Silver to Copernicus, and
Apple to Blackberry?to demonstrate how the winners of the
future will use big data to seek the truth. Written by a marketing
journalist and the CEO of a multi-million-dollar B2B marketing
platform that reaches more than 90% of the U.S. business
population, this book is a comprehensive and accessible guide on
how to win customers, beat competitors, and boost the bottom line
with big data.
The marketplace has entered an era where the customer holds all
the cards. With unprecedented choice in both the consumer world and
the B2B world, it's imperative that businesses gain a greater
understanding of their customers and prospects. Big data is the key
to this insight, because it provides a comprehensive view of a
company's customers?who they are, and who they may be
tomorrow. The Big Data-Driven Business is a complete guide
to the future of business as seen through the lens of big data,
with expert advice on real-world applications.
Learn what big data is, and how it will transform the
enterprise
Explore why major corporations are betting their companies on
marketing technology
Read case studies of big data winners and losers
Discover how to change privacy and security, and remodel
marketing
Better information allows for better decisions, better
targeting, and
*Understand the transformative impact of big data* on your enterprise and explore why top corporations are investing heavily in marketing technology. The book reveals how better customer insights can lead to better decision-making, improved targeting, and enhanced marketing strategies.
With in-depth discussions on crucial topics such as customer identity, emerging trends in consumer behavior, and the evolving landscape of marketing, **The Big Data-Driven Business** is your comprehensive roadmap to navigating the complexities of big data in business. You will learn directly from both the success stories and failures documented in the text, offering a balanced view of big data applications in various sectors. Delve into the world of data analytics and unlock actionable insights to prepare your business for the future.
**Condition:** BRAND NEW
**ISBN:** 9781118889800
**Year:** 2014
**Publisher:** John Wiley & Sons Inc (US)
**Pages:** 224
**Delivery Information:** Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118889800
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 224
Description:
Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win
Customers, Beat Competitors, and Boost Profits makes the case
that big data is for real, and more than just big hype. The book
uses real-life examples?from Nate Silver to Copernicus, and
Apple to Blackberry?to demonstrate how the winners of the
future will use big data to seek the truth. Written by a marketing
journalist and the CEO of a multi-million-dollar B2B marketing
platform that reaches more than 90% of the U.S. business
population, this book is a comprehensive and accessible guide on
how to win customers, beat competitors, and boost the bottom line
with big data.
The marketplace has entered an era where the customer holds all
the cards. With unprecedented choice in both the consumer world and
the B2B world, it's imperative that businesses gain a greater
understanding of their customers and prospects. Big data is the key
to this insight, because it provides a comprehensive view of a
company's customers?who they are, and who they may be
tomorrow. The Big Data-Driven Business is a complete guide
to the future of business as seen through the lens of big data,
with expert advice on real-world applications.
Learn what big data is, and how it will transform the
enterprise
Explore why major corporations are betting their companies on
marketing technology
Read case studies of big data winners and losers
Discover how to change privacy and security, and remodel
marketing
Better information allows for better decisions, better
targeting, and