Description
Discover the groundbreaking exploration of neuroscience in **The Battle for Your Brain** by Nita A. Farahany. This brand new 2023 publication, with ISBN 9781250272959, delves into a future where neurotechnology intertwines with our daily lives, opening pathways for both immense benefits and significant threats to our personal freedoms. As we navigate a world where our thoughts and emotions can be accessed and influenced, Farahany highlights the ethical dilemmas posed by advances in brain hacking, cognitive warfare, and performance enhancement. From personalized emotions mapped through scent to the ability to erase painful memories, the potential of neuroscience is vast and transformative. However, these developments raise urgent questions about privacy, self-determination, and the nature of humanity itself. In this essential read, you'll learn about the forces at play in this new frontier, ensuring you're equipped to tackle the complex landscape of brain access and alteration. The Battle for Your Brain is not just a book; it’s a vital guide for anyone interested in the implications of cutting-edge science on our identity and freedom. Don't miss your chance to explore this pressing topic—order today and start unraveling the future of the human mind. **Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781250272959
Year: 2023
Publisher: St Martins Press
Description:
Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and anyone can peer into their own mind to eliminate painful memories or cure addictions. Neuroscience has already made all of this possible, and neurotechnology will soon become the universal controller for our interactions with technology. This can benefit humanity immensely, but without safeguards, it can severely threaten our fundamental rights to privacy, freedom of thought, and self-determination. Companies, governments, and militaries are all in: there have never been more ways to hack and track our brains. But access is just the beginning. Our brains can be changed with performance-boosting drugs, electrical stimulation, and surgical interventions. Soon neuro-monitoring and even cognitive warfare will be commonplace—the brain is the next battleground for humanity. The Battle for Your Brain by Nita A. Farahany dives deeply into the promises and perils of the coming dawn of brain access and alteration. Written by one of the world's foremost experts on the ethics of neuroscience, this highly original book offers a path forward to navigate the complex dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781250272959
Year: 2023
Publisher: St Martins Press
Description:
Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and anyone can peer into their own mind to eliminate painful memories or cure addictions. Neuroscience has already made all of this possible, and neurotechnology will soon become the universal controller for our interactions with technology. This can benefit humanity immensely, but without safeguards, it can severely threaten our fundamental rights to privacy, freedom of thought, and self-determination. Companies, governments, and militaries are all in: there have never been more ways to hack and track our brains. But access is just the beginning. Our brains can be changed with performance-boosting drugs, electrical stimulation, and surgical interventions. Soon neuro-monitoring and even cognitive warfare will be commonplace—the brain is the next battleground for humanity. The Battle for Your Brain by Nita A. Farahany dives deeply into the promises and perils of the coming dawn of brain access and alteration. Written by one of the world's foremost experts on the ethics of neuroscience, this highly original book offers a path forward to navigate the complex dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves.