Description
Unlock your brand's creative potential with 'The Art of Innovation'. This invaluable resource, penned by Tom Kelley, partner at the renowned Silicon Valley firm IDEO, offers a comprehensive guide to fostering innovation in your organization. Ideal for business leaders and creative thinkers alike, this book dives into the transformative strategies that have led IDEO to develop groundbreaking products, including the first commercial mouse and virtual reality headsets. With 320 pages of rich content, readers will explore key methods such as immersive research, understanding customer perspectives, and the art of focused, enjoyable brainstorming sessions.
Kelley reveals the secret formula behind generating ideas that truly resonate with clients and consumers. By examining every aspect of product development and encouraging playful creativity, 'The Art of Innovation' equips you with essential tools to elevate your company's standing in your industry. This book is a must-have for anyone looking to lead their market with innovative thinking and unparalleled creativity.
Condition: BRAND NEW
ISBN: 9781781256145
Year: 2016
Publisher: Profile Books
Pages: 320
**Delivery Information:** All orders are processed and dispatched swiftly, ensuring your purchase reaches you in pristine condition as quickly as possible.
Condition: BRAND NEW
ISBN: 9781781256145
Year: 2016
Publisher: Profile Books
Pages: 320
Description:
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
Kelley shows how teams: - Research and immerse themselves in every possible aspect of a new product or service - Examine each product from the perspective of clients, consumers and other critical audiences - Brainstorm best when they are focused, being physical and having fun
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
Kelley reveals the secret formula behind generating ideas that truly resonate with clients and consumers. By examining every aspect of product development and encouraging playful creativity, 'The Art of Innovation' equips you with essential tools to elevate your company's standing in your industry. This book is a must-have for anyone looking to lead their market with innovative thinking and unparalleled creativity.
Condition: BRAND NEW
ISBN: 9781781256145
Year: 2016
Publisher: Profile Books
Pages: 320
**Delivery Information:** All orders are processed and dispatched swiftly, ensuring your purchase reaches you in pristine condition as quickly as possible.
Condition: BRAND NEW
ISBN: 9781781256145
Year: 2016
Publisher: Profile Books
Pages: 320
Description:
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
Kelley shows how teams: - Research and immerse themselves in every possible aspect of a new product or service - Examine each product from the perspective of clients, consumers and other critical audiences - Brainstorm best when they are focused, being physical and having fun
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.