Description
Dive into the transformative exploration of contemporary fitness culture with 'The Age of Fitness'. This insightful book by Jürgen Martschukat delves deep into the evolution of fitness from its roots in the 18th century through to the emergence of the fitness revolution in the 1970s. While countless individuals participate in activities like jogging, cycling, and yoga today, Martschukat challenges us to consider the societal implications of these pursuits.
Ever wondered why fitness has become a cornerstone of modern life? This compelling narrative exposes how neoliberal ideals have propagated a culture where self-optimization and personal responsibility dominate our understanding of success. The author argues that fitness is not just a personal journey but a key determinant of societal standing, performance, and even identity.
With 220 pages of thought-provoking content, 'The Age of Fitness' invites readers from all walks of life—be they fitness enthusiasts, sociologists, or casual readers—to examine their relationship with fitness and its impact on their lives and communities. Discover how our relentless pursuit of fitness shapes our self-conception and interacts with broader social practices. This indispensable read is perfect for anyone who wishes to understand the intricacies of modern society and the role of fitness within it.
Condition: BRAND NEW
ISBN: 9781509545636
Year: 2021
Publisher: John Wiley & Sons (UK)
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781509545636
Year: 2021
Publisher: John Wiley & Sons (UK)
Pages: 220
Description:
We live in the age of fitness. Hundreds of thousands of people run marathons and millions go jogging in local parks, work out in gyms, cycle, swim, or practice yoga. The vast majority are not engaged in competitive sport and are not trying to win any medals. They just want to get fit. Why this modern preoccupation with fitness?
In this new book, JĂĽrgen Martschukat traces the roots of our modern preoccupation with fitness back to the birth of modern societies in the eighteenth century, showing how the idea of fitness was interwoven with modernity™s emphasis on perpetual optimization and renewal. But it is only in the period since the 1970s, he argues, that the age of fitness truly emerged, as part and parcel of our contemporary neoliberal era. Neoliberalism enjoins individuals to work on themselves, to cultivate themselves in body and mind Fitness becomes a guiding principle of social life, an era-defining network of discourses and practices that shape individuals™ actions and self-conceptions. The pursuit of fitness becomes a cultural repertoire that is deeply ingrained in our institutions and way of life.
This wide-ranging book shows how deeply fitness is inscribed in modern societies, and how important fitness has become to success or failure, recognition or exclusion, in a society that sets great store by self-responsibility, performance, market, and competition It will be of great value not only to those interested in sport and fitness, but also to anyone concerned with the conditions of success and failure in our societies today.
Ever wondered why fitness has become a cornerstone of modern life? This compelling narrative exposes how neoliberal ideals have propagated a culture where self-optimization and personal responsibility dominate our understanding of success. The author argues that fitness is not just a personal journey but a key determinant of societal standing, performance, and even identity.
With 220 pages of thought-provoking content, 'The Age of Fitness' invites readers from all walks of life—be they fitness enthusiasts, sociologists, or casual readers—to examine their relationship with fitness and its impact on their lives and communities. Discover how our relentless pursuit of fitness shapes our self-conception and interacts with broader social practices. This indispensable read is perfect for anyone who wishes to understand the intricacies of modern society and the role of fitness within it.
Condition: BRAND NEW
ISBN: 9781509545636
Year: 2021
Publisher: John Wiley & Sons (UK)
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781509545636
Year: 2021
Publisher: John Wiley & Sons (UK)
Pages: 220
Description:
We live in the age of fitness. Hundreds of thousands of people run marathons and millions go jogging in local parks, work out in gyms, cycle, swim, or practice yoga. The vast majority are not engaged in competitive sport and are not trying to win any medals. They just want to get fit. Why this modern preoccupation with fitness?
In this new book, JĂĽrgen Martschukat traces the roots of our modern preoccupation with fitness back to the birth of modern societies in the eighteenth century, showing how the idea of fitness was interwoven with modernity™s emphasis on perpetual optimization and renewal. But it is only in the period since the 1970s, he argues, that the age of fitness truly emerged, as part and parcel of our contemporary neoliberal era. Neoliberalism enjoins individuals to work on themselves, to cultivate themselves in body and mind Fitness becomes a guiding principle of social life, an era-defining network of discourses and practices that shape individuals™ actions and self-conceptions. The pursuit of fitness becomes a cultural repertoire that is deeply ingrained in our institutions and way of life.
This wide-ranging book shows how deeply fitness is inscribed in modern societies, and how important fitness has become to success or failure, recognition or exclusion, in a society that sets great store by self-responsibility, performance, market, and competition It will be of great value not only to those interested in sport and fitness, but also to anyone concerned with the conditions of success and failure in our societies today.