Description
Discover the ultimate guide to event planning with 'Special Events: Creating and Sustaining a New World for Celebration.' This essential resource has been an invaluable tool for event planners for over three decades, expertly navigating the rapidly evolving landscape of the events industry. With the Eighth Edition, authors Seungwon 'Shawn' Lee and Joe Goldblatt, esteemed figures in event management, provide an updated perspective on the latest trends, including the impact of social media, sustainability, and global communications technology. Whether you are a seasoned professional or just starting out, this comprehensive guide offers deep insights into organizing, promoting, and managing all types of special events. Explore profound case studies from significant global events like the PyeongChang Winter Olympic Games, and gain a thorough understanding of contemporary challenges such as safety, security, and risk management. Each chapter features informative mini-case studies categorized as 'Ecologic,' 'Techview,' or 'Secureview,' making it easier to grasp complex concepts. With rich illustrations, charts, and a glossary of industry terms, this book serves as an essential reference for anyone looking to elevate their event planning expertise. Transform your understanding of event management and make a meaningful impact on your audience with this definitive guide. Perfect for anyone aiming to excel in the vibrant and competitive field of special events.