Description
Explore the dynamic world of William Hesketh Lever, 1st Lord Leverhulme, through 'So Clean,' a groundbreaking biography that immerses you in his social and cultural milieu. As the visionary behind the Lever Brothers' Sunlight Soap empire, Lever's life is dissected with a critical lens, revealing insights into the history of advertising, factory paternalism, and town planning. This book utilizes recent historical scholarship, making it a valuable resource for anyone interested in the complexities of 20th-century development, colonialism, and labor practices in the Belgian Congo and the South Pacific. Ideal for academics and students alike, 'So Clean’ shines a light on Lever's unparalleled efforts in the Outer Hebrides, where he endeavored to revolutionize crofting and fishing practices in his later years. Embrace a fresh perspective on business history and the intersections of culture and industry with this compelling read. With its engaging narrative style, 'So Clean' promises to enrich your understanding of Lever's multifaceted influence on society. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780719089138. Year: 2012. Publisher: Manchester University Press.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780719089138
Year: 2012
Publisher: Manchester University Press
Description:
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So clean will appeal to academics and students working in business, social, cultural and imperial history. -- .
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780719089138
Year: 2012
Publisher: Manchester University Press
Description:
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So clean will appeal to academics and students working in business, social, cultural and imperial history. -- .