Description
Uncover the profound truths about human behavior with 'Selfish, Scared and Stupid,' a groundbreaking book by renowned behavioral strategists Dan Gregory and Kieran Flanagan. This essential read delves into the core instincts of humanity—fear, self-interest, and simplicity—that drive decision-making processes in both personal and business landscapes. Enhance your influence and performance as you learn how to navigate the complexities of human behavior and its impact on customer relationships.
Designed for business leaders and marketers, 'Selfish, Scared and Stupid' provides actionable insights into why even stellar ideas can fail to resonate with audiences. With 224 pages of expert knowledge, this book equips you with the strategies needed to combat disengagement in the modern marketplace. Discover how to cater to customers' selfish nature by offering strategic rewards that make the buying process irresistible.
Explore the connection between fear and decision-making, empowering yourself to transform fears into proactive strategies. This insightful work will help you simplify product offerings, appealing directly to the instincts of consumers, thus increasing customer engagement and driving sales.
Don't miss out on this pivotal guide that reshapes your approach to business, ensuring your organization thrives in an unpredictable world. Order your copy of 'Selfish, Scared and Stupid' today and transform your understanding of human nature!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730312789
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 224.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730312789
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 224
Description:
Appealing to humans' basic instincts to increase influence,
buy-in and results
Survival of the species comes down to three basic instincts, say
behavioural research strategists Dan Gregory and Kieran
Flanagan?fear, self-interest and simplicity. These basic
human behaviours come into play in all types of relationships,
including those between businesses and customers. Selfish,
Scared and Stupid: Stop fighting human nature and increase your
performance, engagement and influence, demystifies these
behaviours and examines the psychology behind why even the best
ideas sometimes fail.
This book helps businesses design their organisations for
reality rather than perfection, and also offers strategies to head
off unprecedented levels of disengagement within, and outside, the
business. It answers baffling questions around why the public
sometimes fails to engage despite overwhelming data suggesting
otherwise, why so many new products end up on clearance shelves and
why so many great salespeople often fall short of their monthly
targets.
Learn how the survival of the species plays into business,
including delusionary realities and the reasons ideas can fail
Discover how to offer customers strategic rewards, thereby
making the buying process more attractive to selfish natures
Examine the link between fear and the unknown, including
strategies for quelling fears and turning them into action
Learn to use a simple mindset to create low-involvement
products, helping appeal to instinct and making products hard to
resist
This provocative book is built on the idea that busines
Designed for business leaders and marketers, 'Selfish, Scared and Stupid' provides actionable insights into why even stellar ideas can fail to resonate with audiences. With 224 pages of expert knowledge, this book equips you with the strategies needed to combat disengagement in the modern marketplace. Discover how to cater to customers' selfish nature by offering strategic rewards that make the buying process irresistible.
Explore the connection between fear and decision-making, empowering yourself to transform fears into proactive strategies. This insightful work will help you simplify product offerings, appealing directly to the instincts of consumers, thus increasing customer engagement and driving sales.
Don't miss out on this pivotal guide that reshapes your approach to business, ensuring your organization thrives in an unpredictable world. Order your copy of 'Selfish, Scared and Stupid' today and transform your understanding of human nature!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730312789
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 224.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730312789
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 224
Description:
Appealing to humans' basic instincts to increase influence,
buy-in and results
Survival of the species comes down to three basic instincts, say
behavioural research strategists Dan Gregory and Kieran
Flanagan?fear, self-interest and simplicity. These basic
human behaviours come into play in all types of relationships,
including those between businesses and customers. Selfish,
Scared and Stupid: Stop fighting human nature and increase your
performance, engagement and influence, demystifies these
behaviours and examines the psychology behind why even the best
ideas sometimes fail.
This book helps businesses design their organisations for
reality rather than perfection, and also offers strategies to head
off unprecedented levels of disengagement within, and outside, the
business. It answers baffling questions around why the public
sometimes fails to engage despite overwhelming data suggesting
otherwise, why so many new products end up on clearance shelves and
why so many great salespeople often fall short of their monthly
targets.
Learn how the survival of the species plays into business,
including delusionary realities and the reasons ideas can fail
Discover how to offer customers strategic rewards, thereby
making the buying process more attractive to selfish natures
Examine the link between fear and the unknown, including
strategies for quelling fears and turning them into action
Learn to use a simple mindset to create low-involvement
products, helping appeal to instinct and making products hard to
resist
This provocative book is built on the idea that busines