Description
Explore the captivating world of political narrative with 'Republic of Spin' by David Greenberg, a thoroughly engaging history that spans over a century of American politics. This meticulously researched book reveals the evolution of the White House’s spin operation, accurately tracing its roots from Theodore Roosevelt to Barack Obama. Greenberg's insightful storytelling uncovers how political image-making and message strategy have transformed the presidential landscape.
Delve into historical moments such as Woodrow Wilson's inaugural press conference and Franklin Roosevelt’s use of public opinion polling. Meet key figures like Ronald Reagan's media strategists and George W. Bush’s photo-op creators, all of whom played pivotal roles in shaping political communication. With 560 pages of profound analysis, Greenberg skillfully navigates the influence of media and spin on democracy, questioning whether it serves to manipulate or to engage citizens. The book offers a rich tapestry of perspectives from renowned critics like Walter Lippmann and Stephen Colbert, making it a must-read for anyone interested in American politics and the art of persuasion.
Condition: BRAND NEW
ISBN: 9780393067064
Year: 2016
Publisher: W W Norton & Company
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780393067064
Year: 2016
Publisher: W W Norton & Company
Pages: 560
Description:
In Republic of Spin”a vibrant history covering more than one hundred years of politics”presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his "Mission Accomplished" photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media”figures like George Cortelyou, TR's brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower's canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century's most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations”its capacity not only to mislead but also to lead.
Delve into historical moments such as Woodrow Wilson's inaugural press conference and Franklin Roosevelt’s use of public opinion polling. Meet key figures like Ronald Reagan's media strategists and George W. Bush’s photo-op creators, all of whom played pivotal roles in shaping political communication. With 560 pages of profound analysis, Greenberg skillfully navigates the influence of media and spin on democracy, questioning whether it serves to manipulate or to engage citizens. The book offers a rich tapestry of perspectives from renowned critics like Walter Lippmann and Stephen Colbert, making it a must-read for anyone interested in American politics and the art of persuasion.
Condition: BRAND NEW
ISBN: 9780393067064
Year: 2016
Publisher: W W Norton & Company
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780393067064
Year: 2016
Publisher: W W Norton & Company
Pages: 560
Description:
In Republic of Spin”a vibrant history covering more than one hundred years of politics”presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his "Mission Accomplished" photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media”figures like George Cortelyou, TR's brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower's canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century's most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations”its capacity not only to mislead but also to lead.