Description
Unlock the secrets to market innovation with 'Red Ocean Traps (Harvard Business Review Classics)'. This groundbreaking trade paperback provides insights from the authors of the best-selling 'Blue Ocean Strategy', focusing on how executives can overcome the obstacles that often limit their market reach. As competition intensifies in saturated markets, businesses must explore uncharted territories to thrive. This crucial read reveals why existing mental models hinder growth and offers practical steps for breaking free from destructive patterns. Discover strategies to attract new customers rather than simply pleasing existing ones, understand the importance of finding commonalities across market segments, and redefine your approach towards market creation without relying solely on technological advancements. Ideal for managers seeking innovative methodologies, this edition belongs in every professional's library. Equip yourself with the knowledge to transition from cutthroat competition into lucrative blue oceans of opportunity. Always in brand-new condition, this 2017 publication by Harvard Business Review Press is part of the esteemed Classics series—perfect for those committed to continuous improvement and strategic management excellence. _ Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781633692664
Format: Trade paperback (US)
Year: 2017
Publisher: Harvard Business Review Press
Description:
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling bookBlue Ocean Strategyhave spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models—ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans).
This article describes how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (4) Stop focusing on premium versus low-cost strategies.
The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781633692664
Format: Trade paperback (US)
Year: 2017
Publisher: Harvard Business Review Press
Description:
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling bookBlue Ocean Strategyhave spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models—ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans).
This article describes how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (4) Stop focusing on premium versus low-cost strategies.
The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.