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Discover the groundbreaking insights of innovation strategy with Melissa A. Schilling's acclaimed book, published by Little Brown in 2020. This essential read, with 336 pages of in-depth knowledge, is perfect for those looking to master the art of technological innovation. As a leading expert, Schilling shares her extensive research and experience, making this book a must-have for students, entrepreneurs, and professionals alike. With a focus on strategic management and technological advancements, you will learn how to navigate the complexities of innovation in today's fast-paced business landscape. Delve into the concepts that drive successful innovation strategies and gain valuable perspectives featured in top media outlets such as Bloomberg BusinessWeek and CNBC. Whether you are seeking to enhance your career or stay ahead in the competitive market, this book serves as a powerful tool in your knowledge arsenal. Don't miss the chance to explore the world of innovation through the eyes of a top scholar. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781541758025
Year: 2020
Publisher: Little Brown
Pages: 336


Description:
Melissa A. Schilling is a professor at New York University's Stern School of Business and the author of the number one innovation strategy textbook in the world, Strategic Management of Technological Innovation. As one of the world's leading experts on innovation, she has appeared on numerous media outlets including Bloomberg BusinessWeek, Huffington Post, CNBC, The Brian Lehrer Show, Scientific American, USA Today, South China Morning Post, Energy Biz Insider, Clean Technica, and New Energy