Description
Condition: BRAND NEW
ISBN: 9780141016405
Format: B-format paperback
Year: 2005
Publisher: Penguin UK
Pages: 160
Description:
Unlock the secrets of remarkable marketing with this revolutionary New York Times bestselling book, 'Purple Cow' by the visionary Seth Godin. If you're a marketer, entrepreneur, or business leader seeking to stand out in a crowded marketplace, this essential guide will inspire you to think differently and embrace what makes your brand truly unique. In today's competitive landscape, the old marketing mantras of Pricing, Promotion, and Publicity are no longer sufficient. It's time to add a new P—a Purple Cow.
A Purple Cow symbolizes something extraordinary, distinct, and compelling that captures attention and drives engagement. Discover how industry giants like Apple, Starbucks, and Dyson have leveraged their Purple Cow attributes to achieve phenomenal growth while traditional brands falter.
This thought-provoking manifesto offers actionable insights on creating products and services that are not just marketable but remarkable. Godin challenges you to revolutionize your approach and create offerings that are hard to ignore. Whether you're launching a new venture or revitalizing an established brand, make the choice to be remarkable and let your Purple Cow shine.
If you found value in this book, don't miss Seth Godin's business classic 'This is Marketing'. Elevate your marketing strategy today and capture the attention of your target audience.
Delivery Information: Enjoy prompt delivery on all orders! Shop now and transform your marketing journey with insights from 'Purple Cow'.
Condition: BRAND NEW
ISBN: 9780141016405
Format: B-format paperback
Year: 2005
Publisher: Penguin UK
Pages: 160
Description:
A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
ISBN: 9780141016405
Format: B-format paperback
Year: 2005
Publisher: Penguin UK
Pages: 160
Description:
Unlock the secrets of remarkable marketing with this revolutionary New York Times bestselling book, 'Purple Cow' by the visionary Seth Godin. If you're a marketer, entrepreneur, or business leader seeking to stand out in a crowded marketplace, this essential guide will inspire you to think differently and embrace what makes your brand truly unique. In today's competitive landscape, the old marketing mantras of Pricing, Promotion, and Publicity are no longer sufficient. It's time to add a new P—a Purple Cow.
A Purple Cow symbolizes something extraordinary, distinct, and compelling that captures attention and drives engagement. Discover how industry giants like Apple, Starbucks, and Dyson have leveraged their Purple Cow attributes to achieve phenomenal growth while traditional brands falter.
This thought-provoking manifesto offers actionable insights on creating products and services that are not just marketable but remarkable. Godin challenges you to revolutionize your approach and create offerings that are hard to ignore. Whether you're launching a new venture or revitalizing an established brand, make the choice to be remarkable and let your Purple Cow shine.
If you found value in this book, don't miss Seth Godin's business classic 'This is Marketing'. Elevate your marketing strategy today and capture the attention of your target audience.
Delivery Information: Enjoy prompt delivery on all orders! Shop now and transform your marketing journey with insights from 'Purple Cow'.
Condition: BRAND NEW
ISBN: 9780141016405
Format: B-format paperback
Year: 2005
Publisher: Penguin UK
Pages: 160
Description:
A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.