Description
Discover the captivating narrative of Puff Piece, a brand new book that delves into the elusive world of Big Tobacco and the booming vaping industry. This B-format paperback, published in 2022 by Penguin Australia Pty Ltd, spans 320 pages of wild, hilarious, and thought-provoking content that challenges our perceptions of health, marketing, and language. John Safran, an ever-curious writer, embarks on a remarkable journey to unveil the shenanigans of Philip Morris as they pivot from a cigarette company towards a health enterprise. Could their bold new branding save their struggling business? In this insightful exploration, Safran reveals how tobacco giants attempt to redefine language and manipulate regulations by marketing products like IQOS as 'HeatSticks'. With a witty tone and keen observations, Puff Piece sheds light on how words can spell the difference between life and death. It's not just a book; it's a journey into the absurdities of corporate advertising and public health. Perfect for readers interested in health, tobacco control, vaping trends, and societal impacts, this book promises to both entertain and educate. Don't miss out on this eye-opening experience. Order now and learn the real stories lurking beneath the surface of the tobacco industry. We deliver swiftly, ensuring your copy arrives at your doorstep promptly, so you can start reading immediately!
Condition: BRAND NEW
ISBN: 9781760890162
Format: B-format paperback
Year: 2022
Publisher: Penguin Australia Pty Ltd
Pages: 320
Description:
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.
The folks that bring you Marlboro - Philip Morris - are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what's their plan?
Prepare to be dazzled. Or, at the very least, befuddled.
Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit.
The ever-curious John Safran leaves his apartment to find out what on God's green earth is going on. As he starts digging away he discovers a company up to brand new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.
And not only that, now they're upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don't sell 'cigarettes' but rather 'HeatSticks', and that these don't emit 'smoke' but 'aerosol'? Can John get the real story out of them without his life catching fire?
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.
Condition: BRAND NEW
ISBN: 9781760890162
Format: B-format paperback
Year: 2022
Publisher: Penguin Australia Pty Ltd
Pages: 320
Description:
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.
The folks that bring you Marlboro - Philip Morris - are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what's their plan?
Prepare to be dazzled. Or, at the very least, befuddled.
Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit.
The ever-curious John Safran leaves his apartment to find out what on God's green earth is going on. As he starts digging away he discovers a company up to brand new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.
And not only that, now they're upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don't sell 'cigarettes' but rather 'HeatSticks', and that these don't emit 'smoke' but 'aerosol'? Can John get the real story out of them without his life catching fire?
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.