Description
Discover 'Public Relations Democracy,' a compelling exploration of the public relations industry in Britain, crafted for social science students and enthusiasts alike. This essential text, published by Manchester University Press in 2002, delves into the extraordinary growth of professional public relations, emphasizing its profound impact on mass media and the political landscape. Over the last two decades, the PR sector has surged over eleven-fold, transforming how organizations engage with the public. From political parties and pressure groups to charities and churches, diverse entities utilize public relations strategies to achieve their goals. This book critically analyzes how news journalists, pressed to increase output, increasingly depend on PR for content. In today's media-conscious world, public relations has redefined the media’s role within the democratic process. Gain insights into the mechanisms of influence and the symbiotic relationship between PR and journalism. Perfect for students and professionals, 'Public Relations Democracy' is a must-read for anyone interested in the evolution of media practices and their implications for democracy. Enhance your understanding of public relations and its vital significance in shaping public discourse. Whether you're studying for an exam or seeking to broaden your knowledge of media relations, this book is a valuable addition to your library.