Description
Discover the transformative insights of *Public Diplomacy*, a groundbreaking book that illustrates the evolution of communication in an interconnected world. With a brand new condition, this essential resource, published by John Wiley & Sons (UK) in 2019, spans 272 informative pages that delve deep into the intersection of history and technology. Explore how new technologies have redefined public diplomacy while underscoring the relevance of historical context. This book is perfect for students, scholars, and practitioners eager to engage in global public opinion.
Dive into five core areas: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting, expertly outlined by the author. Gain visibility into the prevailing strategies of nation-branding and partnerships in contemporary public diplomacy. The rich case studies, ranging from ancient practices to modern digital platforms, reveal crucial lessons that can empower and shape future global engagement.
Whether you're a novice or an expert, *Public Diplomacy* provides an accessible introduction to mobilizing international discourse effectively.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745691206
Year: 2019
Publisher: John Wiley & Sons (UK)
Pages: 272
Description:
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.
Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years “ nation-branding and partnership “ and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future.
This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Dive into five core areas: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting, expertly outlined by the author. Gain visibility into the prevailing strategies of nation-branding and partnerships in contemporary public diplomacy. The rich case studies, ranging from ancient practices to modern digital platforms, reveal crucial lessons that can empower and shape future global engagement.
Whether you're a novice or an expert, *Public Diplomacy* provides an accessible introduction to mobilizing international discourse effectively.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745691206
Year: 2019
Publisher: John Wiley & Sons (UK)
Pages: 272
Description:
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.
Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years “ nation-branding and partnership “ and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future.
This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.