Description
Explore the fascinating world of 'Promotional Cultures', a **brand new** title published by **John Wiley & Sons (UK)** in **2013**. This insightful book delves into the pervasive nature of promotion in the twenty-first century, illustrating how every aspect of life, from everyday goods and organizations to cultures and futures, has become subject to the forces of marketing and branding. With **216 pages** of rich content, this well-researched volume offers a blend of historical analysis and contemporary case studies, making it an essential read for students and scholars interested in media, culture, sociology, and politics. Investigate the evolution of advertising, public relations, and lobbying, and learn how these practices have reshaped significant areas of our society, including haute couture fashion, the tech industry, and political movements. Key events like the **Occupy movement**, Barack Obama’s campaigns, and the impacts of the **2008 financial crisis** are scrutinized, providing valuable insights into the nature of promotional culture. This book is a must-have for anyone looking to understand the complexities of our promotional landscape. Note: Shipping for this item is **free**, with an estimated delivery time of up to **6 weeks**. Unfortunately, once your order is placed, it cannot be canceled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745639833
Year: 2013
Publisher: John Wiley & Sons (UK)
Pages: 216
Description:
In the twenty-first century, promotion is everywhere and
everything has become promotable: everyday goods and organizations,
people and ideas, cultures and futures. This engaging book looks at
the rise of advertising, public relations, branding, marketing and
lobbying, and explores where our promotional times have taken
us.
Promotional Cultures documents how the professions and
practices of promotion have interacted with and reshaped so much in
our world, from commodities, celebrities and popular culture to
politics, markets and civil society. It offers a mix of historical
accounts, social theory and documented case studies, including
haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez,
the Occupy movement, Barack Obama?s election campaigns, news
production and the 2008 financial crisis. Together, these show how
promotional culture may be recorded, understood and
interpreted.
Promotional Cultures will appeal to students and scholars
of media and culture, sociology, politics, anthropology, social and
industrial history.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745639833
Year: 2013
Publisher: John Wiley & Sons (UK)
Pages: 216
Description:
In the twenty-first century, promotion is everywhere and
everything has become promotable: everyday goods and organizations,
people and ideas, cultures and futures. This engaging book looks at
the rise of advertising, public relations, branding, marketing and
lobbying, and explores where our promotional times have taken
us.
Promotional Cultures documents how the professions and
practices of promotion have interacted with and reshaped so much in
our world, from commodities, celebrities and popular culture to
politics, markets and civil society. It offers a mix of historical
accounts, social theory and documented case studies, including
haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez,
the Occupy movement, Barack Obama?s election campaigns, news
production and the 2008 financial crisis. Together, these show how
promotional culture may be recorded, understood and
interpreted.
Promotional Cultures will appeal to students and scholars
of media and culture, sociology, politics, anthropology, social and
industrial history.