Description
Explore the critical insights of 'Profit over Privacy', a groundbreaking book by Matthew Crain that delves into the political roots of internet advertising. This essential reading for anyone concerned about online privacy unveils how today's internet ecosystem is dominated by surveillance practices fueled by targeted advertising strategies. With the rise of browser cookies and tracking technologies, our online behavior has become a goldmine for advertisers and corporations. In 'Profit over Privacy', Crain meticulously examines the evolution of web advertising since the 1990s, illustrating how political and institutional choices have paved the way for the pervasive data-collection infrastructure we face today.
This trade paperback edition, published by the University of Minnesota Press in 2021, provides readers with a unique perspective on how consumer monitoring has become a standard practice, highlighting the necessity for political solutions to combat unregulated commercial surveillance. Crain draws from a rich array of primary resources, making this book not only informative but also compelling. Whether you're a student of digital ethics, a marketing professional, or simply a concerned internet user, this provocative work will challenge your understanding of privacy in the age of the internet. Secure your copy today and join the conversation about the future of online privacy and the implications of surveillance advertising.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781517905057
Format: Trade paperback (US)
Year: 2021
Publisher: University of Minnesota Press
Description:
A deep dive into the political roots of advertising on the internet The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet a
This trade paperback edition, published by the University of Minnesota Press in 2021, provides readers with a unique perspective on how consumer monitoring has become a standard practice, highlighting the necessity for political solutions to combat unregulated commercial surveillance. Crain draws from a rich array of primary resources, making this book not only informative but also compelling. Whether you're a student of digital ethics, a marketing professional, or simply a concerned internet user, this provocative work will challenge your understanding of privacy in the age of the internet. Secure your copy today and join the conversation about the future of online privacy and the implications of surveillance advertising.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781517905057
Format: Trade paperback (US)
Year: 2021
Publisher: University of Minnesota Press
Description:
A deep dive into the political roots of advertising on the internet The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet a