Description
Condition: BRAND NEW
ISBN: 9781119829942
Year: 2024
Publisher: John Wiley & Sons Inc (US)
Description:
Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam
The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.
PDMA Body of Knowledge includes detailed coverage of topics including:
The key factors that lead to successful product innovation management.
The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more.
The role of portfolio management in selection of the right product innovation projects for an organization.
Description of various product innovation processes and the pros and cons of each.
The application of tools and techniques at various stages of the design and development process.
The application of market research throughout product innovation.
The importance
ISBN: 9781119829942
Year: 2024
Publisher: John Wiley & Sons Inc (US)
Description:
Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam
The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.
PDMA Body of Knowledge includes detailed coverage of topics including:
The key factors that lead to successful product innovation management.
The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more.
The role of portfolio management in selection of the right product innovation projects for an organization.
Description of various product innovation processes and the pros and cons of each.
The application of tools and techniques at various stages of the design and development process.
The application of market research throughout product innovation.
The importance