Description
Unlock the secrets of successful packaging with the fully updated *Packaging Design, Second Edition*. This comprehensive guide serves as your single-source resource for creating effective packaging designs that function as powerful marketing tools for consumer products. With its vibrant full-color illustrations, this edition is essential for designers, brand managers, and packaging manufacturers alike. Discover the intricacies of the packaging design process, including critical insights into stakeholder perspectives, design phases, and production issues.
Experience a wealth of updated content—35% new or refreshed—covering everything from industry terminology to innovative design principles. Explore new chapters focusing on brand strategy and the rising importance of social responsibility and sustainability in packaging design. Engaging case studies and real-world examples illuminate each step of the creative process, ensuring you grasp the essential elements for packaging excellence.
Whether you're preparing a portfolio or diving into the business of packaging design, our book equips you with the knowledge needed to thrive in today's competitive market. Elevate your packaging strategy and learn how design effectiveness can lead to increased brand visibility and consumer engagement. Don't miss out on this crucial resource for any professional in the packaging industry.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781118027066. Year: 2013. Publisher: John Wiley & Sons Inc (US).
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118027066
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Description:
The fully updated single-source guide to creating successful packaging designs for consumer products
Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers:
Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues
A new chapter that puts packaging design in the context of brand and business strategies
A new chapter on social responsibility and sustainability
All new case studies and examples that illustrate every phase of the packaging design process
A history of packaging design covered in brief to provide a context and framework for today's business
Useful appendices on portfolio preparation for t
Experience a wealth of updated content—35% new or refreshed—covering everything from industry terminology to innovative design principles. Explore new chapters focusing on brand strategy and the rising importance of social responsibility and sustainability in packaging design. Engaging case studies and real-world examples illuminate each step of the creative process, ensuring you grasp the essential elements for packaging excellence.
Whether you're preparing a portfolio or diving into the business of packaging design, our book equips you with the knowledge needed to thrive in today's competitive market. Elevate your packaging strategy and learn how design effectiveness can lead to increased brand visibility and consumer engagement. Don't miss out on this crucial resource for any professional in the packaging industry.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781118027066. Year: 2013. Publisher: John Wiley & Sons Inc (US).
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118027066
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Description:
The fully updated single-source guide to creating successful packaging designs for consumer products
Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers:
Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues
A new chapter that puts packaging design in the context of brand and business strategies
A new chapter on social responsibility and sustainability
All new case studies and examples that illustrate every phase of the packaging design process
A history of packaging design covered in brief to provide a context and framework for today's business
Useful appendices on portfolio preparation for t