Now More than Ever

SKU: PR16289

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Sale price$38.00

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Discover the compelling narrative behind Australia’s iconic broadcaster in the enlightening book about the ABC, 'Now More than Ever.' Written by ABC’s Managing Director David Anderson, this captivating read explores the unwavering role of the Australian Broadcasting Corporation in shaping national identity and promoting democracy. Published by Monash University Publishing in 2022, this brand new edition dives deep into the ABC's transformation over 90 years, reflecting on how it has adapted to contemporary challenges such as media consolidation and the rise of social media. Packed with insightful analysis, Anderson articulates why the ABC remains a vital source of news, information, and entertainment. As audiences turn to the ABC 'now more than ever,' this book articulates a vision for its future beyond the centenary in 2032. Whether you’re a media enthusiast, a dedicated ABC follower, or simply curious about Australia's cultural landscape, this book is an essential addition to your reading list. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781922633118
Year: 2022
Publisher: Monash University Publishing


Description:


Disregard the critics. Australia’s ABC, at ninety years of age, is demonstrably more valuable to Australians now than it has ever been. The ABC’s home-grown Managing Director, David Anderson, gives us a rare insight into the ABC he knows intimately: a cultural powerhouse where Australian identity is celebrated, democracy is defended, and a very Australian brand of creativity is encouraged to flourish.

This is a challenging era for many public broadcasters, with news media consolidation, globalised entertainment streams and unreliable social media. Yet the ABC has never faltered or lost its relevance: on the contrary. This book sets out why Australians turn to their ABC now more than ever for information and news, solace and entertainment, pride and patriotism. Anderson lays out how the ABC will continue to innovate and develop as our essential and beloved national institution over the years leading to its centenary in 2032, and beyond.

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