No Filter

SKU: PR118261

Price:
Sale price$37.90

Description

Discover the captivating narrative in **No Filter**, the definitive book that unpacks the extraordinary journey of Instagram, the world’s most renowned photo-sharing app. With an ISBN of 9781847942548, this brand new B-format paperback, published by Random House UK in 2021, spans 352 pages filled with insights about the evolution of social media.

Winner of the prestigious FT & McKinsey Business Book of the Year Award 2020, **No Filter** offers an inside look through exclusive interviews with pivotal figures at Instagram. This compelling read takes you from the app's modest beginnings in a Silicon Valley coffee shop to its billion-dollar acquisition by Facebook, offering a front-row seat to the dramatic confrontations between Instagram’s founders and Mark Zuckerberg.

Explore how Instagram has not only captivated users but also transformed the fabric of society, compelling businesses to prioritize aesthetics, fostering a new economy of digital influencers, and reshaping the definition of celebrity and success for the current generation. This book illuminates the profound ways Instagram has transformed tech, business, and our culture, making it a must-read novel for anyone interested in social media's impact.

Fast delivery within New Zealand: We ensure that you receive your copy promptly, ready to explore the fascinating world crafted by Instagram's brilliance. Don’t miss out on this essential addition to your business and technology collection!

Condition: BRAND NEW
ISBN: 9781847942548
Format: B-format paperback
Year: 2021
Publisher: RANDOM HOUSE UK
Pages: 352


Description:
The extraordinary inside story of how Instagram became the world's most successful app

Winner of the FT & McKinsey Business Book of the Year Award 2020

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

One of the best books of the year according to- The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

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