New York Neon

SKU: PR89034

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Sale price$74.50

Description

Discover the vibrant history of neon signage in New York City with this beautifully illustrated book. Titled 'New York Neon', it serves as a captivating visual tour that showcases two hundred iconic neon signs from the early- to mid-twentieth century, preserving a piece of the city’s cultural heritage. This book is a must-have for neon enthusiasts, history buffs, and design professionals alike, revealing the artistic evolution of these mesmerizing signs. Expect in-depth insights into their locations, manufacturing details, and the businesses responsible for creating these breathtaking visuals. Thomas E. Rinaldi meticulously documents the technological advancements of neon, underlining its significance in shaping America’s urban landscape and cultural identity. As these historic signs face the threat of extinction, this treasure trove of information is both a celebration and a call to action for preservation. Ideal for both locals and tourists eager to learn about New York's rich advertising history, this book encapsulates the allure of neon artistry. Order now and take a step back in time to experience the dazzling light of New York's past, all while enjoying free shipping! Please allow up to 6 weeks for delivery. Note that once your order is placed, it cannot be canceled. This BRAND NEW publication has been released by W W Norton & Company in 2013, encompassing 192 pages filled with stunning images and narratives that bring New York City's neon legacy to life.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780393733419
Year: 2013
Publisher: W W Norton & Company
Pages: 192


Description:


Treating New York City as an open-air museum, Thomas E. Rinaldi captures the brilliant glow of surviving early- and mid-twentieth-century neon signs, those iconic elements of the cityscape now in danger of disappearing. This visual tour features two hundred signs, identified by location, with information on their manufacture, date of creation, and the businesses that commissioned them. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role in the streets of New York, in America's cultural identity, and in our collective consciousness.


New Yorkers and visitors to the city, neon-sign enthusiasts, and those interested in signs and historic advertising generally, as well as design professionals, serious historians, and casual students of the city, will want this colorful book, which comes at a critical moment when the disappearance of the original signs has inspired a growing interest in neon.

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