Description
Unlock the secrets to online success with 'Net Gain', a revolutionary guide that reveals where the next level of value lies on the Internet. This brand-new hardcover book, published by Harvard Business Review Press in 1997, introduces a groundbreaking economic model that quantifies revenue potential and essential investments required to build thriving virtual communities. Whether you're part of a commercial online service like the Motley Fool Investment group or an enthusiastic community of book lovers, 'Net Gain' teaches you invaluable lessons for generating ROI and creating a lasting competitive edge in the online marketplace.
Discover practical strategies for product development, innovative marketing techniques, engaging customer service enhancements, and optimized distribution methods that embrace the digital landscape. With a thorough understanding of how to enhance your company’s relationships with customers, suppliers, and competitors, you're equipped to navigate the complexities of the online economy and position your business for sustainable growth.
Shipping for this item is free, and we kindly ask you to allow up to 6 weeks for delivery. Please note that once your order is placed, it cannot be canceled. Make the investment in your business today and explore the potential of the digital frontier with 'Net Gain'.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780875847597
Format: Cloth over boards
Year: 1997
Publisher: Harvard Business Review Press
Description:
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
Discover practical strategies for product development, innovative marketing techniques, engaging customer service enhancements, and optimized distribution methods that embrace the digital landscape. With a thorough understanding of how to enhance your company’s relationships with customers, suppliers, and competitors, you're equipped to navigate the complexities of the online economy and position your business for sustainable growth.
Shipping for this item is free, and we kindly ask you to allow up to 6 weeks for delivery. Please note that once your order is placed, it cannot be canceled. Make the investment in your business today and explore the potential of the digital frontier with 'Net Gain'.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780875847597
Format: Cloth over boards
Year: 1997
Publisher: Harvard Business Review Press
Description:
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.