Description
Discover the fascinating world of skilled trades with 'Masters of Craft,' a compelling exploration of how bartending, distilling, barbering, and butchering have evolved into coveted careers in today's economy. Written by Richard Ocejo, this brand new trade paperback from Princeton University Press (ISBN: 9780691183190), published in 2019, delves deep into the lives of those pursuing these hands-on professions. As traditional norms shift, young, educated individuals are embracing these once low-status jobs, transforming them into trendy, elite roles characterized by passion and creativity.
Through engaging narratives and detailed case studies, Ocejo pulls back the curtain on the eclectic workplaces of cocktail bartenders, craft distillers, upscale barbers, and whole-animal butchers across New York. Each chapter reveals how these artisans build their identities, find deeper meaning in their labor, and create cultural repertoires that resonate with a new urban elite. Get ready to explore the intersection of labor, culture, and identity in the postindustrial landscape.
Shipping for this item is free! Please allow up to 6 weeks for delivery. Note that once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691183190
Format: Trade paperback (US)
Year: 2019
Publisher: Princeton University Press
Description:
In today's new economy-in which "good" jobs are typically knowledge or technology based-many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into "cool" and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today's postindustrial city.
Through engaging narratives and detailed case studies, Ocejo pulls back the curtain on the eclectic workplaces of cocktail bartenders, craft distillers, upscale barbers, and whole-animal butchers across New York. Each chapter reveals how these artisans build their identities, find deeper meaning in their labor, and create cultural repertoires that resonate with a new urban elite. Get ready to explore the intersection of labor, culture, and identity in the postindustrial landscape.
Shipping for this item is free! Please allow up to 6 weeks for delivery. Note that once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691183190
Format: Trade paperback (US)
Year: 2019
Publisher: Princeton University Press
Description:
In today's new economy-in which "good" jobs are typically knowledge or technology based-many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into "cool" and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today's postindustrial city.