Description
Discover the captivating world of 'Masters of Craft', an essential read for anyone intrigued by the revival of traditional trades in today's modern economy. This compelling book by Richard Ocejo explores the transformation of low-status manual labor into prestigious careers. With a unique focus on cocktail bartenders, craft distillers, upscale barbers, and whole-animal butcher shop workers based in Manhattan, Brooklyn, and upstate New York, Ocejo delves into how these skilled artisans redefine their professions through cultural expression and elite taste-making. Through immersive storytelling, 'Masters of Craft' illustrates how educated and creative millennials are embracing these once-undesirable jobs, finding purpose and identity in artisanal work. This trade paperback, published by Princeton University Press, offers a profound examination of labor, culture, and the ongoing stratification of taste in our postindustrial society. Whether you're a craft enthusiast, a sociology student, or simply curious about the evolving job landscape, this insightful book is a must-have for your collection. Dive into the narratives that challenge conventional views and celebrate the renaissance of craftsmanship like never before.