Description
Mastering the Complex Sale is an indispensable resource for professionals aiming to excel in today's competitive marketplace. With 304 informative pages, this groundbreaking book by Jeff Thull delivers practical strategies for navigating complex sales where multiple decision-makers and varying agendas come into play. Tailored for sales leaders, managers, and teams in multinational corporations, this essential guide offers proven frameworks to enhance your selling process. Dive deep into the methodologies that will enable you to clarify and communicate value, thereby differentiating your solution from the competition. Drawing from real-world examples and expert insights, Thull's approach empowers you to conquer commoditization and focus on delivering unmatched value instead of just competing on price. Ideal for those traversing the complexities of cross-cultural and cross-border sales, this book equips you with the tools necessary for success in high-stakes environments. Gain a competitive edge and reshape your sales strategies today with Mastering the Complex Sale, a must-read for anyone serious about selling in challenging contexts. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470533116. Year: 2010. Publisher: John Wiley & Sons Inc (US).
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470533116
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and
their customers cross the chasm with disruptive innovations and
succeed with game-changing initiatives."
?Geoffrey A. Moore, author of Crossing the Chasm and Dealing
with Darwin
"This is the first book that lays out a solid method for selling
cross-company, cross-border, even cross-culturally where you have
multiple decision makers with multiple agendas. This is far more
than a 'selling process'?it is a survival guide?a truly
outstanding approach to bringing all the pieces of the puzzle
together."
?Ed Daniels, EVP, Shell Global Solutions Downstream,
President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up value
from the customer's perspective. A must-read for all those who are
managing multinational business teams in a complex and highly
competitive environment."
?Samik Mukherjee, Vice President, Onshore Business,
Technip
"Customers need to know the value they will receive and how they
will receive it. Thull's insights into the complex sale and how to
clarify and quantify this value are remarkable?Mastering
the Complex Sale will be required reading for years to
come!"
?Lee Tschanz, Vice President, North American Sales, Rockwell
Automation
"Jeff Thull is winning the war against commoditization. In his
world, value trumps price and commoditization isn't a given, it's a
choice. This is a proven alternative to the price-driven sale.
We've spoken to his clients. This stuff really works, folks."
?Dave Stein, CEO and Founder, ES Research Gr
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470533116
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and
their customers cross the chasm with disruptive innovations and
succeed with game-changing initiatives."
?Geoffrey A. Moore, author of Crossing the Chasm and Dealing
with Darwin
"This is the first book that lays out a solid method for selling
cross-company, cross-border, even cross-culturally where you have
multiple decision makers with multiple agendas. This is far more
than a 'selling process'?it is a survival guide?a truly
outstanding approach to bringing all the pieces of the puzzle
together."
?Ed Daniels, EVP, Shell Global Solutions Downstream,
President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up value
from the customer's perspective. A must-read for all those who are
managing multinational business teams in a complex and highly
competitive environment."
?Samik Mukherjee, Vice President, Onshore Business,
Technip
"Customers need to know the value they will receive and how they
will receive it. Thull's insights into the complex sale and how to
clarify and quantify this value are remarkable?Mastering
the Complex Sale will be required reading for years to
come!"
?Lee Tschanz, Vice President, North American Sales, Rockwell
Automation
"Jeff Thull is winning the war against commoditization. In his
world, value trumps price and commoditization isn't a given, it's a
choice. This is a proven alternative to the price-driven sale.
We've spoken to his clients. This stuff really works, folks."
?Dave Stein, CEO and Founder, ES Research Gr