Description
Unlock the secrets of successful marketing with the newly revised 9th edition of 'Marketing Plans'. This international bestseller is an essential resource for anyone looking to master marketing strategy and planning. Co-authored by renowned marketing strategists, this comprehensive guide provides a structured, step-by-step approach to developing a winning marketing plan tailored to your business's unique needs.
Inside, discover best-practice methods for integrating digital marketing and sustainable practices, ensuring your strategy meets contemporary challenges. The book offers insights on omnichannel management, integrated marketing communications, and customer experience management, equipping you with the tools needed to create impactful, differentiated value propositions.
Learn how to prioritize your marketing efforts effectively, targeting segments and strategies that promise maximum growth and profitability. Each chapter is designed to provide real-world applications and lessons from industry leaders, enabling you to implement world-class marketing practices within your organization.
Whether you're a student, an executive, or a marketing professional, 'Marketing Plans' is the ultimate reference for mastering marketing strategies. Don't miss out on this critical resource to enhance your marketing expertise and drive your business forward.
Inside, discover best-practice methods for integrating digital marketing and sustainable practices, ensuring your strategy meets contemporary challenges. The book offers insights on omnichannel management, integrated marketing communications, and customer experience management, equipping you with the tools needed to create impactful, differentiated value propositions.
Learn how to prioritize your marketing efforts effectively, targeting segments and strategies that promise maximum growth and profitability. Each chapter is designed to provide real-world applications and lessons from industry leaders, enabling you to implement world-class marketing practices within your organization.
Whether you're a student, an executive, or a marketing professional, 'Marketing Plans' is the ultimate reference for mastering marketing strategies. Don't miss out on this critical resource to enhance your marketing expertise and drive your business forward.