Description
Unlock the secrets to successful marketing in the modern era with *Marketing 4.0: Moving from Traditional to Digital*. This brand-new, essential guide, authored by leading marketing experts from John Wiley & Sons Inc, delves deep into today's rapidly evolving marketplace. With an ISBN of 9781119341208, this 208-page book equips you with the strategies to effectively engage with consumers who have less time and fleeting attention spans. In an age where marketing paradigms are shifting, *Marketing 4.0* offers insights on leveraging these changes to stand out in a crowded digital landscape.
This book highlights the importance of adapting to shifting power dynamics and consumer behavior trends. Learn to navigate the paradoxes of connectivity and the splintering cultures that influence contemporary consumer choices. By mastering the principles outlined in this handbook, you can create impactful marketing strategies that resonate with today’s digitally-savvy audience, building a loyal customer base that not only engages but advocates for your brand.
With practical tips to discover the new rules of marketing, create unforgettable WOW moments, and understand the future influencers in customer decision-making, *Marketing 4.0* is indispensable for anyone looking to thrive in modern marketing.
**Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119341208
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Description:
Marketing has changed forever?this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand?and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Discover the new rules of marketing
Stand out and create WOW moments
Build a loyal and vocal customer base
Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0
This book highlights the importance of adapting to shifting power dynamics and consumer behavior trends. Learn to navigate the paradoxes of connectivity and the splintering cultures that influence contemporary consumer choices. By mastering the principles outlined in this handbook, you can create impactful marketing strategies that resonate with today’s digitally-savvy audience, building a loyal customer base that not only engages but advocates for your brand.
With practical tips to discover the new rules of marketing, create unforgettable WOW moments, and understand the future influencers in customer decision-making, *Marketing 4.0* is indispensable for anyone looking to thrive in modern marketing.
**Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119341208
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Description:
Marketing has changed forever?this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand?and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Discover the new rules of marketing
Stand out and create WOW moments
Build a loyal and vocal customer base
Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0