Description
Condition: BRAND NEW
ISBN: 9781599185354
Format: Trade paperback (US)
Year: 2014
Publisher: Entrepreneur Press
Description:
Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzzacross all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.
ISBN: 9781599185354
Format: Trade paperback (US)
Year: 2014
Publisher: Entrepreneur Press
Description:
Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzzacross all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.