Description
Discover the ultimate resource for graphic designers in the revised edition of 'Logo', a must-have branding bible that now features over 300 new logos. With an ISBN of 9781786275813, this brand new book published by Laurence King Publishing in 2021 boasts 432 pages filled with a treasure trove of visual inspiration. Ideal for designers, students, and branding enthusiasts, 'Logo' meticulously showcases 1,600 logotypes and symbols, categorized into easy-to-navigate sections including crosses, stars, and animals.
This enhanced compendium not only highlights well-known logos from iconic brands like Disney, Apple, and Starbucks, but also celebrates the creativity of contemporary designers alongside legends like Paul Rand and Saul Bass. Each logo is presented in striking black and white, focusing on the powerful clarity and impact of design, reinforcing what makes a logo distinctive and memorable.
Immerse yourself in the historical evolution of logo design as 'Logo' takes you through time, from traditional symbols to modern innovations. This book acts as a complete guide, making it essential for anyone involved in identity design, from beginners to seasoned professionals. Whether you're a graphic designer or simply passionate about design, this revised edition is your key to elevating your logo design skills.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781786275813
Year: 2021
Publisher: Laurence King Publishing
Pages: 432
Description:
'A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest.'- Michael Evamy
This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.
The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.
This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.
The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.
'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' - Michael Bierut, Pentagram
This enhanced compendium not only highlights well-known logos from iconic brands like Disney, Apple, and Starbucks, but also celebrates the creativity of contemporary designers alongside legends like Paul Rand and Saul Bass. Each logo is presented in striking black and white, focusing on the powerful clarity and impact of design, reinforcing what makes a logo distinctive and memorable.
Immerse yourself in the historical evolution of logo design as 'Logo' takes you through time, from traditional symbols to modern innovations. This book acts as a complete guide, making it essential for anyone involved in identity design, from beginners to seasoned professionals. Whether you're a graphic designer or simply passionate about design, this revised edition is your key to elevating your logo design skills.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781786275813
Year: 2021
Publisher: Laurence King Publishing
Pages: 432
Description:
'A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest.'- Michael Evamy
This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.
The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.
This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.
The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.
'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' - Michael Bierut, Pentagram