Description
Discover the groundbreaking journey of Letraset in Letraset: The DIY Typography Revolution, the definitive history of the iconic rubdown lettering system that transformed design. This essential typography book dives deep into the evolution of Letraset, tracing its roots from a challenging wet application method to becoming a cornerstone of DIY graphic design. Perfect for designers, typographers, and art enthusiasts, this book highlights how Letraset democratized typography, making it accessible to everyone, from hobbyists to professionals.
Explore the captivating revival of Letraset in today’s design landscape, celebrated by a new generation who appreciates its unique typefaces. This edition features a gatefold timeline illustrating key milestones in Letraset's history, making it not just a book, but a collector's item.
With insightful contributions from industry experts like Malcolm Garrett and engaging interviews with notable figures such as Mr. Bingo and Aaron Marcus, this typography reference delves into the cultural significance and artistic impact of Letraset.
Included are essays by key Letraset team members — Colin Brignall, Dave Farey, and Mike Daines — who share personal stories that shaped the brand's legacy.
The beautifully designed layout by Spin, featuring rare Letraset artifacts, including catalogs and advertising pieces, enriches the narrative and showcases the creativity that Letraset inspired. Whether you're a budding designer or a seasoned professional, Letraset: The DIY Typography Revolution is a must-have addition to your library, offering a nostalgic look at an essential tool of the graphic design world.
Explore the captivating revival of Letraset in today’s design landscape, celebrated by a new generation who appreciates its unique typefaces. This edition features a gatefold timeline illustrating key milestones in Letraset's history, making it not just a book, but a collector's item.
With insightful contributions from industry experts like Malcolm Garrett and engaging interviews with notable figures such as Mr. Bingo and Aaron Marcus, this typography reference delves into the cultural significance and artistic impact of Letraset.
Included are essays by key Letraset team members — Colin Brignall, Dave Farey, and Mike Daines — who share personal stories that shaped the brand's legacy.
The beautifully designed layout by Spin, featuring rare Letraset artifacts, including catalogs and advertising pieces, enriches the narrative and showcases the creativity that Letraset inspired. Whether you're a budding designer or a seasoned professional, Letraset: The DIY Typography Revolution is a must-have addition to your library, offering a nostalgic look at an essential tool of the graphic design world.