Description
Discover the inspiring book, "It's Not How Good You Are, It's How Good You Want to Be" by Paul Arden, a must-read for those seeking self-improvement and motivation. This brand new edition, published by Phaidon in 2003, showcases Arden's remarkable journey from advertising executive to influential author. Learn effective strategies for success and creativity through Arden's engaging storytelling and insights. Perfect for entrepreneurs, marketers, and anyone looking to enhance their personal and professional growth, this book is filled with empowering advice and practical tips that encourage readers to think big and aim high. Whether you're striving to excel in your career or looking to ignite your creative potential, Arden's wit and wisdom are sure to inspire and provoke thought. The book offers a fresh perspective on ambition, illustrating that success comes from a relentless desire to improve. Its compact yet impactful message makes it an ideal gift for friends, colleagues, or for your own bookshelf. Take the first step in your journey to greatness with this essential read! Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780714843377
Year: 2003
Publisher: Phaidon
Description:
Paul Arden (1940 2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns including British Airways, Silk Cut, Intercity and Fuji and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780714843377
Year: 2003
Publisher: Phaidon
Description:
Paul Arden (1940 2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns including British Airways, Silk Cut, Intercity and Fuji and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).